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Role of regional tourism organizations in Slovakia from their perspective

Author

Listed:
  • Barbora Marišová

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

  • Eva Smolková

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

Abstract

Destinations play a key role in tourism system with destination management organizations (DMOs) as entities responsible for finding the intersection between supply side (destination with its offer) and demand side (visitors) in destinations which they manage. DMOs perform various functions and have various roles in tourism system. Authors dealing with destination management mention several DMOs’ functions and roles. In Slovakia official establishment of DMOs supported by law started in 2011. Act No. 91/2010 Collection of Law on the Support of Tourism specifies the role and functions of regional tourism organizations (RTOs which can be considered as DMOs in Slovak conditions) in Slovakia. This means that on one hand we know the views of authors dealing with destination management and on the other hand we know the law. However, little is known about the view of RTOs themselves – how they perceive their role in tourism system and tourism development. The objective of this paper is to find out how regional tourism organizations as destination management organizations perceive their role in tourism development in Slovakia. The paper is structured into three parts: Literature review, Methodology and Results and discussion.

Suggested Citation

  • Barbora Marišová & Eva Smolková, 2020. "Role of regional tourism organizations in Slovakia from their perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 2-9.
    • Handle: RePEc:cub:journm:v:15:y:2020:i:2:p:2-9
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    More about this item

    Keywords

    destination; destination management; destination management organization; destination marketing; regional tourism organization;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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