IDEAS home Printed from https://ideas.repec.org/a/sek/jijobm/v6y2018i2p17-35.html
   My bibliography  Save this article

Customer Behavior in Commercial Banks of Kosovo

Author

Listed:
  • Vjosa Fejza

    (University of Prishtina " Hasan Prishtina", Faculty of Economics)

  • Hykmete Bajrami

    (University of Prishtina " Hasan Prishtina", Faculty of Economics)

  • Ramiz Livoreka

    (University of Prishtina " Hasan Prishtina", Faculty of Economics)

Abstract

Taking into account the importance of analyzing and studying consumer behavior, it was seemed necessary to conduct a research on this issue. As part of this research, consumer behavior in the Kosovo?s Commercial Banks were studied and analyzed.This study is divided into the three main parts: the first part of the study includes a review of various literature, publications and scientific journals related to understanding the role and importance of consumer behavior in enterprises.The second part of the study includes a survey questionnaire with a 500 individual client sample base, randomly selected from commercial banks in Kosovo in order to determine behaviors of existing customers in the banking sector, and analyze various internal and external factors which influence such behaviors. Finally, data obtained from the literature review and questionnaire surveys were used to draw conclusions on issues central to this research and issue recommendations which may be useful to commercial banks currently operating in Kosovo.

Suggested Citation

  • Vjosa Fejza & Hykmete Bajrami & Ramiz Livoreka, 2018. "Customer Behavior in Commercial Banks of Kosovo," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 6(2), pages 17-35, November.
    • Handle: RePEc:sek:jijobm:v:6:y:2018:i:2:p:17-35
    as

    Download full text from publisher

    File URL: https://iises.net/international-journal-of-business-management/publication-detail-6863
    Download Restriction: no
    File URL: https://iises.net/international-journal-of-business-management/publication-detail-6863?download=2
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Consumer behavior; internal factors; external factors; bank; banking system.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sek:jijobm:v:6:y:2018:i:2:p:17-35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klara Cermakova (email available below). General contact details of provider: https://ijobm.iises.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.