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Online Instruments In Quantitative Marketing Research


  • STOICA, Ivona


This paper has its duty to reveal the importance of online cantitative marketing research by using its instruments. The WebSurvey is a very important online marketing research tool, because its attractive to the respondent due to the simplicity in filling the data, where interface can capture the respondent attention, by using multimedia.The advantages are huge, the Romanian industry of online cantitative marketing research is still a Nova in a long precess in becoming a real Star.

Suggested Citation

  • STOICA, Ivona, 2011. "Online Instruments In Quantitative Marketing Research," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 65-73, June.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:2:p:65-73

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    Web survey systems; online cantitative marketing research; online survey;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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