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Understanding Perceived Risks in Proximity Mobile Payment Adoption in South Africa and the Mediating Effect of Perceived Value

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  • Michael Humbani

    (Department of Marketing Management, University of Pretoria, South Africa.)

Abstract

The purpose of this study is to empirically test the relationship between perceived risk factors and adoption of proximity mobile payments, and to explore the mediating effect on perceived value. Using a descriptive research design, an online self-administered questionnaire was used to collect data from 297 users of proximity mobile payments in South Africa. Confirmatory factor analysis using Amos version 27 was used to analyse the data. The assessment of the path coefficients indicates a statistically significant relationship between psychological insecurity and adoption of proximity mobile payments. Further analysis indicated that perceived value fully mediates the relationship between psychological insecurity and adoption of proximity mobile payments. To the best knowledge of the author, this study is the first to provide empirical evidence of the mediating effect of perceived value on the relationship between perceived risk factors and adoption of proximity mobile payments in an emerging economy. Therefore, the study makes valuable contributions to academicians and practitioners in quest for safe proximity mobile payment apps.

Suggested Citation

  • Michael Humbani, 2021. "Understanding Perceived Risks in Proximity Mobile Payment Adoption in South Africa and the Mediating Effect of Perceived Value," International Review of Management and Marketing, Econjournals, vol. 11(6), pages 10-20.
    • Handle: RePEc:eco:journ3:2021-06-2
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    References listed on IDEAS

    as
    1. de Kerviler, Gwarlann & Demoulin, Nathalie T.M. & Zidda, Pietro, 2016. "Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 334-344.
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    3. Charlene Eksteen & Michael Humbani, 2021. "Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 4-21.
    4. Groß, Michael, 2016. "Impediments to mobile shopping continued usage intention: A trust-risk-relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 109-119.
    5. Ibn Kailan Abdul-Hamid & Aijaz A. Shaikh & Henry Boateng & Robert E. Hinson, 2019. "Customers' Perceived Risk and Trust in Using Mobile Money Services—an Empirical Study of Ghana," International Journal of E-Business Research (IJEBR), IGI Global, vol. 15(1), pages 1-19, January.
    6. Gwarlann de Kerviler & Nathalie Demoulin & Pietro Zidda, 2016. "Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?," Post-Print hal-01526066, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Perceived risks adoption intention; proximity mobile payments; perceived value theory;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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