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Evaluating Attractiveness and Perceived Risks: The Case of Green Banking Services in Bangladesh

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  • Mehree Iqbal

    (North South University, Bangladesh)

  • Afrin Rifat

    (North South University, Bangladesh)

  • Nabila Nisha

    (North South University, Bangladesh)

Abstract

Access to green banking services has the potential to improve and promote environmentally friendly practices in banking sector of Bangladesh. Beyond its usefulness for the environment, green banking also benefits the clients by offering new channels of financial services delivery in a convenient and quickly manner. While this is an attractive option, there are a number of perceived risks attached to it. This study aims to examine factors that can influence the attractiveness of green banking services, alongside explaining associated risks for its adoption in Bangladesh. Findings indicate that clients are mostly attracted to green banking services due to its social and task attractiveness. However, perceived risks like financial, time, individual, and cyber risks often hamper this attractiveness. Overall results confirm the relationship between perceived risk and attractiveness and their subsequent influence upon client's behavioral intention towards green banking services. Implications and future directions are discussed as well.

Suggested Citation

  • Mehree Iqbal & Afrin Rifat & Nabila Nisha, 2021. "Evaluating Attractiveness and Perceived Risks: The Case of Green Banking Services in Bangladesh," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(1), pages 1-23, January.
    • Handle: RePEc:igg:jabim0:v:12:y:2021:i:1:p:1-23
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    References listed on IDEAS

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    1. Adel Al Khattab & Hasan Al-Shalabi & Khamis Al-Khattab & Mahmaod Al-Rawad, 2015. "The effect of trust and risk perception on citizen's intention to adopt and use e-government services in Jordan," Proceedings of International Academic Conferences 1003157, International Institute of Social and Economic Sciences.
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    5. Mehree Iqbal & Nabila Nisha & Afrin Rifat & Pradiptarathi Panda, 2018. "Exploring Client Perceptions and Intentions in Emerging Economies: The Case of Green Banking Technology," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 9(3), pages 14-34, July.
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    Cited by:

    1. Michael Humbani, 2021. "Understanding Perceived Risks in Proximity Mobile Payment Adoption in South Africa and the Mediating Effect of Perceived Value," International Review of Management and Marketing, Econjournals, vol. 11(6), pages 10-20.
    2. Wajeeha Aslam & Syed Tehseen Jawaid, 2025. "Green banking adoption practices: the pathway of meeting sustainable goals," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(1), pages 1015-1040, January.
    3. Nikola Milicevic & Nenad Djokic & Vera Mirovic & Ines Djokic & Branimir Kalas, 2022. "Banking Support for Energy Security: The Customer Aspect," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    4. Zihan Guan & Xiaoran Shi & Huajing Ying & Ruhui Xue & Xiaojiao Qiao, 2024. "An empirical study on traditional offline retailer’s switching intention towards community-based group buying program: A push–pull-mooring model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-20, December.
    5. Wajeeha Aslam & Syed Tehseen Jawaid, 2023. "Systematic Review of Green Banking Adoption: Following PRISMA Protocols," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 213-233, July.

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