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Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa

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  • Matemba, Elizabeth D.
  • Li, Guoxin

Abstract

For decades, the technology acceptance model (TAM) has been validated by studies to discern its predictive power. However, scholars have noted that the assumptions in TAM can incomprehensively address the demands of people in modern technologies. The current study, therefore, extends the capabilities of TAM to predict the acceptance levels of the people-to-people (P2P) services of the WeChat wallet in South Africa. The findings show that, in addition to the constructs in TAM, other pivotal factors that influence the behavior of South Africans to adopt WeChat wallet are trust, security, and privacy. Using the structural equation modeling tool for analysis, we found that the proposed model explains acceptable variances in the predictors: 51%, 25%, and 21% in relative advantage or perceived usefulness as used in TAM, privacy, and P2P, respectively, an evidence that may stimulate scholarly discussions in the future. These findings highlight that people in South Africa may adopt and use the WeChat wallet application if the proposed predictors are considered.

Suggested Citation

  • Matemba, Elizabeth D. & Li, Guoxin, 2018. "Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa," Technology in Society, Elsevier, vol. 53(C), pages 55-68.
    • Handle: RePEc:eee:teinso:v:53:y:2018:i:c:p:55-68
    DOI: 10.1016/j.techsoc.2017.12.001
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