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Relative convenience, relative advantage, perceived security, perceived privacy, and continuous use intention of China’s WeChat Pay: A mixed-method two-phase design study

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  • Mombeuil, Claudel
  • Uhde, Helena

Abstract

Using a mixed-method two-phase design approach, this study explores the relative convenience, relative advantages, perceived privacy, and perceived security of WeChat Pay, as perceived by foreign users living in China and their intention to keep using this mobile wallet. This study also examines how Relative Convenience, Relative Advantage, Perceived Privacy, and Perceived Security of WeChat Pay influence Continuous Use Intention of this mobile wallet among foreign users. Results from a qualitative investigation (NÂ =Â 70 responses) and quantitative investigation (NÂ =Â 472) indicate that WeChat Pay is relatively more convenient and advantageous and also offers relatively more security and privacy protection compared to the traditional payment methods. The results also show that Relative Convenience, Relative Advantages, Perceived Privacy, and Perceived Security influence positively Continuous Use Intention of WeChat Pay among foreign users living in China. Based on these findings, theoretical and managerial contributions and the limitations of this study are discussed and also suggestions for future research are provided.

Suggested Citation

  • Mombeuil, Claudel & Uhde, Helena, 2021. "Relative convenience, relative advantage, perceived security, perceived privacy, and continuous use intention of China’s WeChat Pay: A mixed-method two-phase design study," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    • Handle: RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313928
    DOI: 10.1016/j.jretconser.2020.102384
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