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The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan

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  • Fotiadis, Anestis K.
  • Stylos, Nikolaos

Abstract

Purpose of this study is to examine the trends in retail consumers' consumption dynamics and patterns of purchase behavior within this new-technology-mediated environment. A behavioral purchase model was developed and tested to understand the ways social networks influence the decision making of individuals planning to visit a theme park. In particular, the proposed model delineates how online social networking (OSN) experience factors affect actual use (AU) of social media for purchasing of theme park services through an assessment of perceived usefulness (PU) and perceived ease of use (PEOU). An electronic survey was conducted with members of a theme park's brand fan page on the Facebook social media site namely, the E-da World theme park in the southern Taiwanese city of Kaohsiung. Smart PLS 3, a partial least squares analysis, was employed to examine a series of eleven research hypotheses. The findings revealed a series of statistically significant influences from five exogenous variables on PU and PEOU, as well as the mediating role of PU on the PEOU–AU relationship. The results also provide important practical implications both for academics and practitioners by shedding light on the way social media works to encourage and support online purchasing of amusement services.

Suggested Citation

  • Fotiadis, Anestis K. & Stylos, Nikolaos, 2017. "The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 283-294.
    • Handle: RePEc:eee:tefoso:v:124:y:2017:i:c:p:283-294
    DOI: 10.1016/j.techfore.2016.06.033
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    4. Farzana Sharmin & Mohammad Tipu Sultan & Daniel Badulescu & Alina Badulescu & Afrodita Borma & Benqian Li, 2021. "Sustainable Destination Marketing Ecosystem through Smartphone-Based Social Media: The Consumers’ Acceptance Perspective," Sustainability, MDPI, vol. 13(4), pages 1-24, February.
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    7. Polyzos, Efstathios & Fotiadis, Anestis & Huan, Tzung-Cheng, 2023. "From Heroes to Scoundrels: Exploring the effects of online campaigns celebrating frontline workers on COVID-19 outcomes," Technology in Society, Elsevier, vol. 72(C).
    8. Del Chiappa, Giacomo & Balboni, Bernardo, 2019. "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper 93998, University Library of Munich, Germany.
    9. Mai, Robert & Niemand, Thomas & Kraus, Sascha, 2021. "A tailored-fit model evaluation strategy for better decisions about structural equation models," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    10. Reda Gadelrab & Erdogan Ekiz, 2019. "An investigation of key success factors for restaurant operations in Saudi Arabia," Post-Print hal-02454937, HAL.
    11. Fotiadis, Anestis & Williams, Russell Blair, 2017. "“TiCoSa” a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event," MPRA Paper 90638, University Library of Munich, Germany, revised 17 Apr 2017.
    12. Farzana Sharmin & Mohammad Tipu Sultan & Dake Wang & Alina Badulescu & Benqian Li, 2021. "Cultural Dimensions and Social Media Empowerment in Digital Era: Travel-Related Continuance Usage Intention," Sustainability, MDPI, vol. 13(19), pages 1-21, September.
    13. Soichiro Takagi, 2020. "Literature survey on the economic impact of digital platforms," International Journal of Economic Policy Studies, Springer, vol. 14(2), pages 449-464, August.
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