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Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach

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  • Albayati, Hayder
  • Kim, Suk Kyoung
  • Rho, Jae Jeung

Abstract

Blockchain, and cryptocurrencies such as Bitcoin, Ethereum, and Litecoin, are innovative FinTech technologies that speedily invade the finance market and changing the power of the global economy. However, there was a low acceptance of these technologies among consumers. There is a clear gap in-between that has not yet been taken into consideration and has been misunderstood on many platforms. This paper intends to estimate the usability of blockchain technology by investigating behavioral elements that affect customers' intention towards blockchain-based cryptocurrency transactions. Given the complexity of the technology, this study proposes a new integration model: The Technology Acceptance Model (TAM) together with new external variables regarding blockchain adoption characteristics such as trust, regulatory support, social influence, design, and experience. Surveys were conducted among international users to identify the impacts of these variables on their intention.

Suggested Citation

  • Albayati, Hayder & Kim, Suk Kyoung & Rho, Jae Jeung, 2020. "Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach," Technology in Society, Elsevier, vol. 62(C).
    • Handle: RePEc:eee:teinso:v:62:y:2020:i:c:s0160791x19307055
    DOI: 10.1016/j.techsoc.2020.101320
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    References listed on IDEAS

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