IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i7p23-34.html
   My bibliography  Save this article

The role of digital payment benefits toward switching consumer behavior in the case of OVO application

Author

Listed:
  • Zaki Irfan Al Hafizh

    (Department of Management, Faculty of Business and Economics, Islamic University of Indonesia)

  • Anas Hidayat

    (Department of Management, Faculty of Business and Economics, Islamic University of Indonesia)

Abstract

The objective of this study is first to investigate the benefits of digital payment toward switching consumer behavior in using the OVO application as a tool for payment transactions. The involved variables are perceived usefulness, perceived ease of use, self-efficacy, security, and trust, switching intention. This study used the quantitative approach and study design used in this research, which is explanatory research. the population in this study consisted of university students who had previously used the OVO application for payment transactions in Yogyakarta. The sampling technique used was non-probability sampling, with the most significant number of samples being 300 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is Amos. Findings show that all hypotheses are accepted. It means all users believe that OVO digital payments benefit users in payment transactions. from the research conducted, the results showed that all relationships between hypotheses are positive and can be assessed from the minimum score if C.R showed a value more significant than 1.96 and less than 0.05 to the p-value, then there is a positive. Key Words:erceived Ease of Use, Perceived Usefulness, Behavior Intention, Security, and Trust.

Suggested Citation

  • Zaki Irfan Al Hafizh & Anas Hidayat, 2022. "The role of digital payment benefits toward switching consumer behavior in the case of OVO application," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(7), pages 23-34, October.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:7:p:23-34
    DOI: 10.20525/ijrbs.v11i7.2156
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2156/1464
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v11i7.2156
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v11i7.2156?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lim Yi Jin & Abdullah Bin Osman & Mohd Suberi Bin AB.Halim, 2014. "Perceived Usefulness and Trust towards Consumer Behaviors: A Perspective of Consumer Online Shopping," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 4(10), pages 541-546, October.
    2. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    3. Diane Lending & Thomas W. Dillon, 2007. "The Effects of Confidentiality on Nursing Self-Efficacy with Information Systems," International Journal of Healthcare Information Systems and Informatics (IJHISI), IGI Global, vol. 2(3), pages 49-64, July.
    4. Hong-Lei Mu & Young-Chan Lee, 2021. "How Inclusive Digital Financial Services Impact User Behavior: A Case of Proximity Mobile Payment in Korea," Sustainability, MDPI, vol. 13(17), pages 1-23, August.
    5. Matemba, Elizabeth D. & Li, Guoxin, 2018. "Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa," Technology in Society, Elsevier, vol. 53(C), pages 55-68.
    6. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    7. Anjar Priyono, 2017. "Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay," Jurnal Siasat Bisnis, Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia, vol. 20(1), pages 88-106.
    8. Lim Yi Jin & Abdullah Bin Osman & Mohd Suberi Bin AB. Halim, 2014. "Perceived Usefulness and Trust towards Consumer Behaviors: A Perspective of Consumer Online Shopping," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 4(10), pages 541-546.
    9. Nicole Koenig-Lewis & Morgan Marquet & Adrian Palmer & Anita Lifen Zhao, 2015. "Enjoyment and social influence: predicting mobile payment adoption," The Service Industries Journal, Taylor & Francis Journals, vol. 35(10), pages 537-554, July.
    10. Radner, Roy & Rothschild, Michael, 1975. "On the allocation of effort," Journal of Economic Theory, Elsevier, vol. 10(3), pages 358-376, June.
    11. Tsai, Juin-Ming & Cheng, Min-Jhih & Tsai, Her-Her & Hung, Shiu-Wan & Chen, Ya-Ling, 2019. "Acceptance and resistance of telehealth: The perspective of dual-factor concepts in technology adoption," International Journal of Information Management, Elsevier, vol. 49(C), pages 34-44.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    2. Nathanael Johnson & Torsten Reimer, 2023. "The Adoption and Use of Smart Assistants in Residential Homes: The Matching Hypothesis," Sustainability, MDPI, vol. 15(12), pages 1-16, June.
    3. Teo, Thompson S. H. & Lim, Vivien K. G. & Lai, Raye Y. C., 1999. "Intrinsic and extrinsic motivation in Internet usage," Omega, Elsevier, vol. 27(1), pages 25-37, February.
    4. Muhammad Rizwan & Hamna Sultan & Sadia Parveen & Shumaila Nawaz & Samreen Sattar & Maryam Sana, 2013. "Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 142-159, February.
    5. Meena, Rahul & Sarabhai, Samar, 2023. "Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    6. Fernanda Leão Ramos & Jorge Brantes Ferreira & Angilberto Sabino de Freitas & Juliana Werneck Rodrigues, 2018. "The Effect of Trust in the Intention to Use m-banking," Brazilian Business Review, Fucape Business School, vol. 15(2), pages 175-191, March.
    7. Ivonne Angelica Castiblanco Jimenez & Laura Cristina Cepeda García & Maria Grazia Violante & Federica Marcolin & Enrico Vezzetti, 2020. "Commonly Used External TAM Variables in e-Learning, Agriculture and Virtual Reality Applications," Future Internet, MDPI, vol. 13(1), pages 1-21, December.
    8. Juan F. Tavera Mesías & Juan C. Sánchez Giraldo & Bernardo Ballesteros Díaz, 2011. "Aceptación del E-Commerce en Colombia: un estudio para la ciudad de Medellín," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
    9. Nripendra P. Rana & Yogesh K. Dwivedi & Michael D. Williams & Vishanth Weerakkody, 2015. "Investigating success of an e-government initiative: Validation of an integrated IS success model," Information Systems Frontiers, Springer, vol. 17(1), pages 127-142, February.
    10. Salvador Angosto & Jerónimo García-Fernández & Moisés Grimaldi-Puyana, 2023. "A systematic review of intention to use fitness apps (2020–2023)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    11. Robert Jeyakumar Nathan & Vijay Victor & Melanie Tan & Maria Fekete-Farkas, 0. "Tourists’ use of Airbnb app for visiting a historical city," Information Technology & Tourism, Springer, vol. 0, pages 1-26.
    12. Kamal Abubker Abrahim Sleiman & Lan Juanli & Hongzhen Lei & Ru Liu & Yuanxin Ouyang & Wenge Rong, 2021. "User Trust levels and Adoption of Mobile Payment Systems in China: An Empirical Analysis," SAGE Open, , vol. 11(4), pages 21582440211, November.
    13. Kapser, Sebastian & Abdelrahman, Mahmoud & Bernecker, Tobias, 2021. "Autonomous delivery vehicles to fight the spread of Covid-19 – How do men and women differ in their acceptance?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 183-198.
    14. Nasser Hamidi & Tahmineh Torabi Rad & Alireza Jahany, 2012. "Evaluation Of Factors Influencing Tendency Towards E- Banking In Bank Customers," Far East Journal of Marketing and Management, Far East Research Centre, vol. 2(3), pages 25-42, August.
    15. Kala Kamdjoug, Jean Robert & Wamba-Taguimdje, Serge-Lopez & Wamba, Samuel Fosso & Kake, Ingrid Bive'e, 2021. "Determining factors and impacts of the intention to adopt mobile banking app in Cameroon: Case of SARA by afriland First Bank," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    16. Banu Demirel & Ayça Kübra Hızarcı Payne, 2018. "Social Innovation Adoption Behavior: The Case of Zumbara," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 1-19, April.
    17. Hailiang Wang & Jiaxin Zhang & Yan Luximon & Mingfu Qin & Ping Geng & Da Tao, 2022. "The Determinants of User Acceptance of Mobile Medical Platforms: An Investigation Integrating the TPB, TAM, and Patient-Centered Factors," IJERPH, MDPI, vol. 19(17), pages 1-17, August.
    18. Cao, Xinyu & Mokhtarian, Patricia L., 2005. "The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature," University of California Transportation Center, Working Papers qt5z75n416, University of California Transportation Center.
    19. Shelly Gupta & Sanjay Dhingra, 2022. "Modeling the key factors influencing the adoption of mobile financial services: an interpretive structural modeling approach," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 96-110, June.
    20. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:7:p:23-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.