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Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay

Author

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  • Anjar Priyono

Abstract

Penelitian ini bertujuan mengamati penggunakan pembayaran elektronik dengan menggunakan dompet elektronik (dompet elektronik) yang ditawarkan oleh Go-Jek. Dompet elektronik telah dipandang sebagai sebuah fasilitas yang memberikan kenyamanan dan kemudahan dalam bertransaksi. Namun demikian, banyak orang memandang bahwa teknologi ini juga memiliki risiko, terutama karena disebabkan terkait dengan pembayaran. Meskipun mengandung risiko menurut sebagaian orang, banyak pula pelanggan yang masih mempercainya dan tetap menggunakannya. Oleh karena itu, penelitian ini mempertimbangkan faktor risiko dan kepercayaan untuk mengembangkan Technology Acceptance Model yang komprehensif. Temuan empiris menunjukkan bahwa baik risiko maupun kepercayaan berpengaruh terhadap penerimaan teknologi pembayaran elektronik. Saran untuk penelitian lanjutan juga disajikan di akhir paper ini.

Suggested Citation

  • Anjar Priyono, 2017. "Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay," Jurnal Siasat Bisnis, Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia, vol. 20(1), pages 88-106.
    • Handle: RePEc:uii:jsbuii:v:20:y:2017:i:1:p:88-106:id:7338
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    Cited by:

    1. Zaki Irfan Al Hafizh & Anas Hidayat, 2022. "The role of digital payment benefits toward switching consumer behavior in the case of OVO application," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(7), pages 23-34, October.

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