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Trust in E-Commerce: Consideration of Interface Design Factors

Author

Listed:
  • Ye Diana Wang

    (University of Maryland, Baltimore County, USA)

  • Henry H. Emurian

    (University of Maryland, Baltimore County, USA)

Abstract

The design of the interface for e-commerce transactions is one source of influence that can affect an online shopper’s trust in the merchant. This paper undertook a confirmatory factor analysis involving 14 trust-inducing interface design features that populated a conceptual framework proposed in our previous study. The factor analysis of self-reported ratings of the features, which were illustrated on a synthetic e-commerce interface by 181 survey respondents, revealed the following three underlying dimensions: (1) visual, (2) content, and (3) social-cue design dimensions. All 14 features were found to contribute to the composition of the three dimensions. The social-cue dimension was rated as less important than the other two dimensions, and shoppers who had been cheated by an online merchant showed lower overall trust ratings in comparison to the remaining shoppers. Qualitative reports by the survey respondents yielded additional insights about the importance of the interface. The results of this study may contribute to an appreciation of interface design features that may influence a user’s perception of the trustworthiness of an online merchant’s Web site.

Suggested Citation

  • Ye Diana Wang & Henry H. Emurian, 2005. "Trust in E-Commerce: Consideration of Interface Design Factors," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 3(4), pages 42-60, October.
    • Handle: RePEc:igg:jeco00:v:3:y:2005:i:4:p:42-60
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    Citations

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    Cited by:

    1. Supavich Fone Pengnate & Rathindra Sarathy & Todd J. Arnold, 2021. "The Influence of the Centrality of Visual Website Aesthetics on Online User Responses: Measure Development and Empirical Investigation," Information Systems Frontiers, Springer, vol. 23(2), pages 435-452, April.
    2. Ludwig Christian Schaupp & Lemuria Carter, 2010. "The impact of trust, risk and optimism bias on E-file adoption," Information Systems Frontiers, Springer, vol. 12(3), pages 299-309, July.
    3. Debarun Chakraborty, 2019. "Customer Satisfaction Towards Food Service Apps in Indian Metro Cities," FIIB Business Review, , vol. 8(3), pages 245-255, September.
    4. Matemba, Elizabeth D. & Li, Guoxin, 2018. "Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa," Technology in Society, Elsevier, vol. 53(C), pages 55-68.
    5. Mohammed Alkahtani & Qazi Salman Khalid & Muhammad Jalees & Muhammad Omair & Ghulam Hussain & Catalin Iulian Pruncu, 2021. "E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies," Sustainability, MDPI, vol. 13(2), pages 1-29, January.
    6. Elena Ageeva & Pantea Foroudi & T. C. Melewar & Bang Nguyen & Charles Dennis, 2020. "A Holistic Framework of Corporate Website Favourability," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 201-214, August.
    7. Azwadi Ali, 2011. "The Mediating Role Of Attitudes In Trading Companies’ Shares," Journal of Global Business and Economics, Global Research Agency, vol. 3(1), pages 57-73, July.
    8. Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles, 2019. "Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia," Journal of Business Research, Elsevier, vol. 98(C), pages 15-32.
    9. Xusen Cheng & Fei Guo & Jin Chen & Kejiang Li & Yihui Zhang & Peng Gao, 2019. "Exploring the Trust Influencing Mechanism of Robo-Advisor Service: A Mixed Method Approach," Sustainability, MDPI, vol. 11(18), pages 1-20, September.
    10. Azwadi Ali Author_Email: azwadi@umt.edu.my, 2011. "He Mediating Role Of Attitudes In Trading Companies’ Shares," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-222, Conference Master Resources.

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