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Impact of marketing on the lifecycle of small businesses in Russia

Author

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  • Sidorchuk, Roman

    (RSconsult
    Plekhanov Russian University of Economics)

Abstract

Current economic crisis adversely affects small businesses. Such influence prevents creation of new companies and increases the quantity of companies, which wind up their operations. Winding-up of small businesses is often explained by insufficient "entrepreneurship talent" of their owners. At the same time, marketing (as a research and practical field) is seen only as a supplement to business. However, marketing is not just a functional component of the business; it is also the basis of its organization and philosophy. This article describes the influence of marketing on small businesses, researching the hypothesis of a link between the stages of the lifecycle of small businesses and certain components of marketing.

Suggested Citation

  • Sidorchuk, Roman, 2012. "Impact of marketing on the lifecycle of small businesses in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_6_12
    as

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    References listed on IDEAS

    as
    1. Gerald E. Hills & Raymond W. Laforge, 1992. "Research at the Marketing Interface to Advance Entrepreneurship Theory," Entrepreneurship Theory and Practice, , vol. 16(3), pages 33-60, April.
    2. Vilela, André L.M. & Moreira, F.G.B. & de Souza, Adauto J.F., 2012. "Majority-vote model with a bimodal distribution of noises," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 391(24), pages 6456-6462.
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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