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Consumers’ perception on human-like artificial intelligence devices

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  • Pelau, Corina
  • Ene, Irina

Abstract

The presence of Artificial Intelligence in our everyday life has become one of the most debated topics nowadays. In opposition to the past, nowadays, in the age of broadband connectivity, it is difficult for individuals to imagine their everyday life, at work or in their spare time, without computers, internet, mobile applications or other devices. Most of these devices have had a contribution to the improvement of our everyday life by being more efficient and having a higher convenience. Few people are aware of the fact that, by continuously developing and improving these technologies, they might become more intelligent than we are and that they will have the potential to control us. In the attempt to make these devices friendlier to consumers, they have started to take human-like aspect and even having own identities. We have nowadays call center answering machines with names or robots with names and citizenship. The objective of this article is to determine the acceptance and preference of consumers for personalized or human-like robots or devices. For four different cases, the respondents had to choose between a classic device and a human-like robot. The results of the research show, with a high significance, that consumers still prefer the classic devices over anthropomorphic robots.

Suggested Citation

  • Pelau, Corina & Ene, Irina, 2018. "Consumers’ perception on human-like artificial intelligence devices," MPRA Paper 94617, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:94617
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    File URL: https://mpra.ub.uni-muenchen.de/94617/1/MPRA_paper_94617.pdf
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    References listed on IDEAS

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    1. Hengstler, Monika & Enkel, Ellen & Duelli, Selina, 2016. "Applied artificial intelligence and trust—The case of autonomous vehicles and medical assistance devices," Technological Forecasting and Social Change, Elsevier, vol. 105(C), pages 105-120.
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    Cited by:

    1. Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021. "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-33, February.
    2. Ene Irina & Pop Mihai-Ionuț & Nistoreanu Bogdan, 2019. "Qualitative and quantitative Analysis of consumers perception regarding anthropomorphic AI designs," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 707-716, May.
    3. Pelău Corina & Ene Irina, 2020. "Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 1-12, June.
    4. Pelau Corina & Stanescu Mihaela & Serban Daniela, 2019. "Big-Data and Consumer Profiles – The hidden traps of data collection on social media networks," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1070-1078, May.
    5. Zhu, Tengteng & Lin, Zhibin & Liu, Xin, 2023. "The future is now? Consumers' paradoxical expectations of human-like service robots," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

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    More about this item

    Keywords

    Artificial intelligence; robots; consumer; anthropomorphism; perception;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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