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Big-Data and Consumer Profiles – The hidden traps of data collection on social media networks

Author

Listed:
  • Pelau Corina

    (Bucharest University of Economic Studies, Romania)

  • Stanescu Mihaela

    (Bucharest University of Economic Studies, Romania)

  • Serban Daniela

    (Bucharest University of Economic Studies, Romania)

Abstract

The development and increased popularity of the social media networks has changed the way consumers communicate and interact with each other. But besides the positive aspects regarding socializing, real-time communication and information sharing, the social media networks have also several disadvantages. Private data security, invasion of privacy, misuse of information are just some of the negative aspects associated to social media networks, of which many of the consumers are not aware. This paper gives an overview of the different methods in which private consumer data and consumer profiles are created with the help of social media networks. The paper focuses on three main components, namely the data provided by the consumers, the technologies that have the ability to collect data in an aware or unaware manner and the contribution and advantages of business in this process. The results show that some of the data are given by the consumer, while other are just gathered with the help of automated and intelligent systems or applications.

Suggested Citation

  • Pelau Corina & Stanescu Mihaela & Serban Daniela, 2019. "Big-Data and Consumer Profiles – The hidden traps of data collection on social media networks," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1070-1078, May.
    • Handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:1070-1078:n:93
    DOI: 10.2478/picbe-2019-0093
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    References listed on IDEAS

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    3. Pelau, Corina & Ene, Irina, 2018. "Consumers’ perception on human-like artificial intelligence devices," MPRA Paper 94617, University Library of Munich, Germany.
    4. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
    5. Elena-Madalina Vatamanescu & Bogdan Gabriel Nistoreanu & Andreea Mitan, 2017. "Competition and Consumer Behavior in the Context of the Digital Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 354-354, May.
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