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Implications Of Virtual Reality In D‎eveloping Tourism - The Case Of Transylvania, Romania

Author

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  • Iulia Ruxandra Ticau

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Technological advancements are constantly changing developing industries and impacting all players in the field. Among the most well-known revolutionary technologies is virtual reality (VR), a three-dimensional concept that offers its users the possibility to simulate new environments by visualizing the real world from their own location. This research article raises the question of the extent to which such technologies can influence the tourism potential of a much-discussed region in Romania, namely Transylvania. As a result, case study research with qualitative data was conducted, leading to an extended analysis of the current topic. By adopting a threefold division of VR’ potential destination: marketing tool, planning and managerial and entertainment tool, the study aimed at providing relevant insights upon the importance of VR for both service providers in the field, but also potential beneficiaries of touristic services. The results show that VR is of great benefit to the development of the tourism industry, but that factors such as costly implementation costs and "resistance" to innovation can occur. The research findings have implications for researchers in the field, but also for stakeholders in the tourism and technology sectors.

Suggested Citation

  • Iulia Ruxandra Ticau, 2023. "Implications Of Virtual Reality In D‎eveloping Tourism - The Case Of Transylvania, Romania," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 5(2), pages 66-74.
    • Handle: RePEc:bum:cactus:v:5:y:2023:i:2:p:66-74
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    References listed on IDEAS

    as
    1. Guttentag, Daniel A., 2010. "Virtual reality: Applications and implications for tourism," Tourism Management, Elsevier, vol. 31(5), pages 637-651.
    2. repec:dau:papers:123456789/13431 is not listed on IDEAS
    3. Elizaveta Polishchuk & Zoltán Bujdosó & Youssef El Archi & Brahim Benbba & Kai Zhu & Lóránt Dénes Dávid, 2023. "The Theoretical Background of Virtual Reality and Its Implications for the Tourism Industry," Sustainability, MDPI, vol. 15(13), pages 1-19, July.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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