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‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism

Author

Listed:
  • Paolo Mura

    (School of Hospitality, Tourism and Culinary Arts)

  • Rokhshad Tavakoli

    (Sunway University)

  • Saeed Pahlevan Sharif

    (Taylor’s Business School)

Abstract

Virtual tourism and authenticity are concepts amply discussed by tourism scholars. Yet, limited empirical studies have explored perceptions of authenticity of virtual tourism. This paper attempts to fill this gap existing in the body of knowledge as it provides an insight into perceptions of virtual tourism and authenticity. Driven by an interpretivist paradigm, twenty in-depth, online interviews were conducted with a group of tourism students studying in a Malaysian private university. The findings show that while virtual tourism was not perceived as totally inauthentic, the participants conceived corporeal and sensorial involvements as crucial components to experience authenticity in tourism settings.

Suggested Citation

  • Paolo Mura & Rokhshad Tavakoli & Saeed Pahlevan Sharif, 2017. "‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism," Information Technology & Tourism, Springer, vol. 17(2), pages 145-159, June.
    • Handle: RePEc:spr:infott:v:17:y:2017:i:2:d:10.1007_s40558-016-0059-y
    DOI: 10.1007/s40558-016-0059-y
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    References listed on IDEAS

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    1. Michael Bamberger, 2000. "Integrating Quantitative and Qualitative Research in Development Projects," World Bank Publications - Books, The World Bank Group, number 15253, December.
    2. Guttentag, Daniel A., 2010. "Virtual reality: Applications and implications for tourism," Tourism Management, Elsevier, vol. 31(5), pages 637-651.
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    Cited by:

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    2. Ibrahim A. Elshaer & Sameh Fayyad & Salama Ammar & Tamer Ahmed Abdulaziz & Samy Wageh Mahmoud, 2022. "Adaptive Reuse of Heritage Houses and Hotel Conative Loyalty: Digital Technology as a Moderator and Memorable Tourism and Hospitality Experience as a Mediator," Sustainability, MDPI, vol. 14(6), pages 1-13, March.
    3. Assumpció Huertas, 2018. "How live videos and stories in social media influence tourist opinions and behaviour," Information Technology & Tourism, Springer, vol. 19(1), pages 1-28, June.
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    5. Bo Wendy Gao & Chris Zhu & Hongmei Song & Ianthe M. Belisle Dempsey, 2022. "Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach," Information Technology & Tourism, Springer, vol. 24(1), pages 31-55, March.
    6. Ionica Oncioiu & Iustin Priescu, 2022. "The Use of Virtual Reality in Tourism Destinations as a Tool to Develop Tourist Behavior Perspective," Sustainability, MDPI, vol. 14(7), pages 1-15, April.

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