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A Study on the Role of Web 4.0 and 5.0 in the Sustainable Tourism Ecosystem of Ho Chi Minh City, Vietnam

Author

Listed:
  • Nguyen Thien Duy

    (Administration Office, University of Economics Ho Chi Minh City, Ho Chi Minh City 700000, Vietnam)

  • Subhra R. Mondal

    (Department of Digital Marketing, Teerthanker Mahaveer University, Moradabad 244001, India)

  • Nguyen Thi Thanh Van

    (Economics Faculty, Ho Chi Minh University of Technology and Education, Ho Chi Minh City 700000, Vietnam)

  • Pham Tien Dzung

    (Institute of Development Economics Research, University of Economics Ho Chi Minh City, Ho Chi Minh City 700000, Vietnam)

  • Doan Xuan Huy Minh

    (Institute for Computational Science and Technology, SBI, Building, Quang Trung Software City, Ho Chi Minh City 700000, Vietnam)

  • Subhankar Das

    (Department of Digital Marketing, Teerthanker Mahaveer University, Moradabad 244001, India)

Abstract

This research discusses the role of Web 4.0 and 5.0 devices on the commercial sustainability for tourism in Ho Chi Minh City (HCMC), Vietnam. The study adopts a tourist perspective regarding the future implementation of Web 4.0 and 5.0 devices, focusing on the service quality of various tourism-associated services and assessing, in return, the extent to which the overall satisfaction and long-term patronage of tourists is affected. Usually, researchers conduct this test in various popular establishments where devices are intended for experimental use and tourists are supposed to have previous exposure to them, so that their perceptual thinking regarding the service quality of these devices can be studied. The tourists act as respondents for various establishments. We also asked subjective questions in a short interview to 10 professionals working in these establishments, which helped us in the quantitative survey process. As a mixed method study, it has covered both quantitative and qualitative aspects of the items and provided a holistic result. The results indicated that Web 4.0 and 5.0, along with the service quality offered by personnel working in the establishments, showed significant variance in holistic service evaluation for tourist satisfaction and loyalty. Very few service quality factors had a distinct variance in the output. After using a regression analysis for Web 4.0 and 5.0 devices and service quality, we found that Web 4.0 and 5.0 showed insignificant negative results. This study contributes to the incremental research on Web 1.0 to 5.0, specifically detailing how it affects tourists’ satisfaction and patronage. Moreover, from a management point of view, this study can help solve the financial riddle of various establishments in HCMCs tourism ecosystem for optimum fund management and better productivity.

Suggested Citation

  • Nguyen Thien Duy & Subhra R. Mondal & Nguyen Thi Thanh Van & Pham Tien Dzung & Doan Xuan Huy Minh & Subhankar Das, 2020. "A Study on the Role of Web 4.0 and 5.0 in the Sustainable Tourism Ecosystem of Ho Chi Minh City, Vietnam," Sustainability, MDPI, vol. 12(17), pages 1-19, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:17:p:7140-:d:407361
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    References listed on IDEAS

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    1. Sonia Singh & Subhra Mondal & Lata Bajpai Singh & Kalyan Kumar Sahoo & Subhankar Das, 2020. "An Empirical Evidence Study of Consumer Perception and Socioeconomic Profiles for Digital Stores in Vietnam," Sustainability, MDPI, vol. 12(5), pages 1-30, February.
    2. Kumar, V., 2010. "A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 71-85.
    3. Guttentag, Daniel A., 2010. "Virtual reality: Applications and implications for tourism," Tourism Management, Elsevier, vol. 31(5), pages 637-651.
    4. Bogicevic, Vanja & Bujisic, Milos & Bilgihan, Anil & Yang, Wan & Cobanoglu, Cihan, 2017. "The impact of traveler-focused airport technology on traveler satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 351-361.
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