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The Moderating Role of Personal Innovativeness in Tourists’ Intention to Use Web 3.0 Based on Updated Information Systems Success Model

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  • Mohammed Abdo Albaom

    (Department of Computer Science, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, Malaysia)

  • Fatimah Sidi

    (Department of Computer Science, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, Malaysia)

  • Marzanah A. Jabar

    (Department of Software Engineering and Information System, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, Malaysia)

  • Rusli Abdullah

    (Department of Software Engineering and Information System, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, Malaysia)

  • Iskandar Ishak

    (Department of Computer Science, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, Malaysia)

  • Nur Anita Yunikawati

    (Faculty of Economic, Universitas Negeri Malang, Malang 65145, Indonesia)

  • Magistyo Purboyo Priambodo

    (Faculty of Economic, Universitas Negeri Malang, Malang 65145, Indonesia)

  • Mohammed Saleh Nusari

    (Faculty of Business and Management, Lincoln University College, Petaling Jaya 47301, Malaysia)

  • Dhakir Abbas Ali

    (Faculty of Business and Management, Lincoln University College, Petaling Jaya 47301, Malaysia)

Abstract

Rapid technological development has led to an information explosion in the current Web environment. Recently, tourists have become reliant on the Internet as a tool to obtain information about the places they intend to visit. However, due to the overload of information, tourists face many challenges and difficulties in making the right choice. Despite the promise of Web 3.0’s revolutionary solutions to address all of Web 2.0’s shortcomings, there is still a significant gap between currently implemented systems and the useful innovation of future technologies in the tourism industry. This study proposes a theoretical model to examine the role of personal innovativeness in tourists’ intention to use Web 3.0 based on the DeLone and McLean model. Although many attempts were made in prior work to address this issue, most of those studies focused on the evolution of Web 3.0 from the technical side and did not investigate it from the theoretical perspective in different domains in general and tourism in particular. The method of this study was based on a survey questionnaire with 643 participants. SmartPLS version 3.3.3 was used to analyze the study data. The results of this study reveal that information quality, system quality, service quality, social influence, and personal innovativeness had significant effects on tourists’ intention to use Web 3.0, while awareness did not have a significant effect. This study provides further insights, expands our understanding of the study topic, and contributes to this growing research area, and the novel research framework can act as a fundamental theoretical model for future studies in different contexts.

Suggested Citation

  • Mohammed Abdo Albaom & Fatimah Sidi & Marzanah A. Jabar & Rusli Abdullah & Iskandar Ishak & Nur Anita Yunikawati & Magistyo Purboyo Priambodo & Mohammed Saleh Nusari & Dhakir Abbas Ali, 2022. "The Moderating Role of Personal Innovativeness in Tourists’ Intention to Use Web 3.0 Based on Updated Information Systems Success Model," Sustainability, MDPI, vol. 14(21), pages 1-35, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:21:p:13935-:d:954179
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    References listed on IDEAS

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    1. Rouye Pan & Zihan Qin & Lan Zhang & Ligao Lou & Huiju Yu & Junfeng Yang, 2023. "Exploring the impact of intelligent learning tools on students’ independent learning abilities: a PLS-SEM analysis of grade 6 students in China," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.

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