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The Influence Of Electronic Learning Service Quality On Student Satisfaction. Evidence From Zimbabwean Public Universities

Author

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  • Phillip Dangaiso

    (Department of Business Administration and Management, Zimbabwe Ezekiel Guti University, Bindura, Zimbabwe)

  • Forbes Makudza

    (Department of Business Enterprise and Management, University of Zimbabwe, Harare, Zimbabwe)

Abstract

With the emergence of the Covid-19 pandemic and rapid technological growth, electronic learning has become a ubiquitous lever on service delivery in higher education. The purpose of the study was to determine the impact of perceived e-learning service quality on student satisfaction in Zimbabwean public universities. The study adopted the causal research design embedded in the positivism research philosophy. Four e-learning public universities were selected for data collection using a stratified sampling method. Findings from 321 valid responses through multiple regression analysis revealed positive relationships between e-learning quality factors (system quality, information quality and support service quality) and student satisfaction. The study validated the DeLone and McLean (2003) model to emphasise the significance of system quality, information quality and support service quality as the key antecedents of student satisfaction. Universities were urged to ensure robustness in their e-learning systems as well as regularly assessing student perceptions of their services as a way to facilitate the design of a customer centric service.

Suggested Citation

  • Phillip Dangaiso & Forbes Makudza, 2022. "The Influence Of Electronic Learning Service Quality On Student Satisfaction. Evidence From Zimbabwean Public Universities," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 9(2), pages 148-158, December.
    • Handle: RePEc:edt:jsserr:v:9:y:2022:i:2:p:148-158
    DOI: 10.5281/zenodo.7474398
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    Cited by:

    1. Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025. "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(2), pages 431-447, June.

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