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Adaptive Reuse of Heritage Houses and Hotel Conative Loyalty: Digital Technology as a Moderator and Memorable Tourism and Hospitality Experience as a Mediator

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  • Ibrahim A. Elshaer

    (Department of Management, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia
    Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

  • Sameh Fayyad

    (Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

  • Salama Ammar

    (Tourism Studies Department, Higher Institute for Tourism and Hotels (EGOTH), Luxor 85951, Egypt)

  • Tamer Ahmed Abdulaziz

    (Tourism Studies Department, High Institute for Tourism and Hotels, 6th of October City 12563, Egypt)

  • Samy Wageh Mahmoud

    (Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

Abstract

Several studies have shown that the adaptive reuse of heritage houses as accommodation hotels could preserve their value and attain many financial, social, environmental, and cultural benefits for both tourist destinations and hotel firms. The current study examines to what extent the adaptive reuse of heritage houses can improve conative loyalty to hotels through the mediating roles of memorable tourism and hospitality experiences. Perceptions of 308 customers who frequently occupy heritage hotels were explored and examined with structural equation modelling. The empirical results show that the adaptive reuse of heritage houses has a positive influence on memorable tourism and hospitality experiences. The memorable tourism and hospitality experience has significantly mediated the relationship between the adaptive reuse of heritage houses and hotel conative loyalty. Lastly, theoretical and practical implications are included concerning how to apply these findings to the tourism and hospitality industry.

Suggested Citation

  • Ibrahim A. Elshaer & Sameh Fayyad & Salama Ammar & Tamer Ahmed Abdulaziz & Samy Wageh Mahmoud, 2022. "Adaptive Reuse of Heritage Houses and Hotel Conative Loyalty: Digital Technology as a Moderator and Memorable Tourism and Hospitality Experience as a Mediator," Sustainability, MDPI, vol. 14(6), pages 1-13, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:6:p:3580-:d:774184
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    References listed on IDEAS

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    1. S. Mostafa Rasoolimanesh & Shuhaida Md Noor & Florian Schuberth & Mastura Jaafar, 2019. "Investigating the effects of tourist engagement on satisfaction and loyalty," The Service Industries Journal, Taylor & Francis Journals, vol. 39(7-8), pages 559-574, June.
    2. Paolo Mura & Rokhshad Tavakoli & Saeed Pahlevan Sharif, 2017. "‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism," Information Technology & Tourism, Springer, vol. 17(2), pages 145-159, June.
    3. Taheri, Babak & Jafari, Aliakbar & O'Gorman, Kevin, 2014. "Keeping your audience: Presenting a visitor engagement scale," Tourism Management, Elsevier, vol. 42(C), pages 321-329.
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    1. Ibrahim A. Elshaer & Alaa M. S. Azazz & Faleh A. Ameen & Sameh Fayyad, 2022. "Agritourism and Peer-to-Peer Accommodation: A Moderated Mediation Model," Agriculture, MDPI, vol. 12(10), pages 1-15, October.

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