IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i18p13391-d1234621.html
   My bibliography  Save this article

Exploring the Impact of Group Tourists’ Citizenship Behavior on Engagement: The Intimacy as a Mediating Variable

Author

Listed:
  • Dan Wang

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, 812301 No.1, Songhe Road, Xiaogang District, Kaohsiung City 812, Taiwan)

  • Ching-Cheng Shen

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, 812301 No.1, Songhe Road, Xiaogang District, Kaohsiung City 812, Taiwan)

  • Hsi-Lin Liu

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, 812301 No.1, Songhe Road, Xiaogang District, Kaohsiung City 812, Taiwan)

Abstract

Tourist engagement not only yields advantages for the destination but also holds significance within the realm of group travel. In this context, if tour guides are able to leverage tourist citizenship behaviors (TCB) to augment interactivity and participation, tourists can essentially transform into “tour guide assistants”. To this end, the study introduces intimacy as a mediating variable, aiming to investigate the influence of TCB on engagement levels among group tourists. The subjects were Taiwanese tourists who had engaged in outbound group tourism for more than five days within three years. A total of 436 online questionnaires were collected by convenience sampling and analyzed in LISREL and SPSS 21.0. The research results: 1. TCB significantly positively affects intimacy and engagement; 2. Intimacy is a mediating variable between TCB and engagement. 3. Different levels of TCB have significant differences in intimacy and engagement. The research results can help tour guides and travel agency operators know the characteristics of group tourists and improve the experience of group tour tourists.

Suggested Citation

  • Dan Wang & Ching-Cheng Shen & Hsi-Lin Liu, 2023. "Exploring the Impact of Group Tourists’ Citizenship Behavior on Engagement: The Intimacy as a Mediating Variable," Sustainability, MDPI, vol. 15(18), pages 1-14, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13391-:d:1234621
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/18/13391/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/18/13391/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Guanghui Qiao & Jinyi Xu & Liu Ding & Qingwen Chen, 2023. "The impact of volunteer interaction on the tourism experience of people with visual impairment based on a mixed approach," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(17), pages 2794-2811, September.
    2. Echchakoui, Saïd, 2016. "Relationship between sales force reputation and customer behavior: Role of experiential value added by sales force," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 54-66.
    3. Cuneyd Ikbal SARIOGLU, 2020. "Customer Citizenship Behavior: Scale Development And Validation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 57-72, May.
    4. S. Mostafa Rasoolimanesh & Shuhaida Md Noor & Florian Schuberth & Mastura Jaafar, 2019. "Investigating the effects of tourist engagement on satisfaction and loyalty," The Service Industries Journal, Taylor & Francis Journals, vol. 39(7-8), pages 559-574, June.
    5. Camilleri, Mark Anthony & Kozak, Metin, 2022. "Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective," Technology in Society, Elsevier, vol. 71(C).
    6. Meijing Zhou & Hu Yu, 2022. "Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction," Sustainability, MDPI, vol. 14(3), pages 1-17, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cliff R. Kikawa & Charity Kiconco & Moses Agaba & Dimas Ntirampeba & Amos Ssematimba & Billy M. Kalema, 2022. "Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
    2. Adriana Burlea-Schiopoiu & Ferjolt Ozuni, 2021. "The Potential of Albanian Tourism Sector," Sustainability, MDPI, vol. 13(7), pages 1-15, April.
    3. Liu, Yuqing & Schuberth, Florian & Liu, Yide & Henseler, Jörg, 2022. "Modeling and assessing forged concepts in tourism and hospitality using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 152(C), pages 221-230.
    4. Ibrahim A. Elshaer & Sameh Fayyad & Salama Ammar & Tamer Ahmed Abdulaziz & Samy Wageh Mahmoud, 2022. "Adaptive Reuse of Heritage Houses and Hotel Conative Loyalty: Digital Technology as a Moderator and Memorable Tourism and Hospitality Experience as a Mediator," Sustainability, MDPI, vol. 14(6), pages 1-13, March.
    5. Mark Anthony Camilleri & Ciro Troise, 2023. "Live support by chatbots with artificial intelligence: A future research agenda," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 61-80, March.
    6. Florian Schuberth, 2021. "Confirmatory composite analysis using partial least squares: setting the record straight," Review of Managerial Science, Springer, vol. 15(5), pages 1311-1345, July.
    7. Mihai F. Băcilă & Raluca Ciornea & Luiza M. Souca & Alexandra M. Drule, 2022. "Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    8. Catherine Prentice & Sandra Maria Correia Loureiro & João Guerreiro, 2023. "Engaging with intelligent voice assistants for wellbeing and brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 449-460, September.
    9. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    10. Wu, Po-Hsuan & Lin, Chieh-Peng, 2016. "Learning to foresee the effects of social identity complexity and need for social approval on technology brand loyalty," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 188-197.
    11. Ndhlovu, Thinkwell & Maree, Tania, 2022. "Consumer brand engagement: Refined measurement scales for product and service contexts," Journal of Business Research, Elsevier, vol. 146(C), pages 228-240.
    12. Minerva Martínez Ávila, 2022. "Competitive Advantage and Knowledge Absorptive Capacity: the Mediating Role of Innovative Capability," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(1), pages 185-210, March.
    13. Arun Kumar & Mrinalini Pandey, 2023. "Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    14. Henseler, Jörg & Schuberth, Florian, 2020. "Using confirmatory composite analysis to assess emergent variables in business research," Journal of Business Research, Elsevier, vol. 120(C), pages 147-156.
    15. Feng Xu & Yuli Bai & Shuaishuai Li, 2020. "Examining the Antecedents of Brand Engagement of Tourists Based on the Theory of Value Co-Creation," Sustainability, MDPI, vol. 12(5), pages 1-21, March.
    16. Alsaad, Abdallah & Alam, Md. Moddassir & Lutfi, Abdalwali, 2023. "A sensemaking perspective on the association between social media engagement and pro-environment behavioural intention," Technology in Society, Elsevier, vol. 72(C).
    17. Ja-Shen Chen & Piyanoot Kamalanon & Thanyamai P. Janupiboon, 2022. "Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1081-1110, December.
    18. Itani, Omar S. & Jaramillo, Fernando & Paesbrugghe, Bert, 2020. "Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    19. Fan, Daisy X.F. & Hsu, Cathy H.C. & Lin, Bingna, 2020. "Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective," Journal of Business Research, Elsevier, vol. 108(C), pages 163-173.
    20. Inocencia María Martínez‐León & Isabel Olmedo‐Cifuentes, 2022. "Teachers’ views of corporate reputation: Influence on behavioral outcomes," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 93(3), pages 579-605, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13391-:d:1234621. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.