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Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania

Listed author(s):
  • Iacob Catoiu


    (School of Marketing, Bucharest University of Economic Studies)

  • Olimpia Oancea


    (Universitatea din Pitesti)

  • Amalia Pandelica


    (Universitatea din Pitesti)

Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Romania, asigurarea sigurantei alimentare a devenit o prioritate in ceea ce priveste cresterea reala a competitivitatii producatorilor romani, pe piata interna si internationala, avand in vedere faptul ca, acestia din urma, au devenit parte a hipercompetitiei globale.

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Article provided by Bucharest University of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 4 (2010)
Issue (Month): 3 (September)
Pages: 3-21

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Handle: RePEc:ase:journl:v:4:y:2010:i:3:p:3-21
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