IDEAS home Printed from https://ideas.repec.org/a/pts/journl/y2012i1p66-78.html
   My bibliography  Save this article

Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece

Author

Listed:
  • Georgios TSEKOUROPOULOS

    () (Department of Accounting, Technological Educational Institution of Thessaloniki, Greece)

  • Zacharoula ANDREOPOULOU

    () (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

  • Christiana KOLIOUSKA

    () (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

  • Theodoros KOUTROUMANIDIS

    () (Department of Rural Development, Democritus University of Thrace, Greece)

  • Christos BATZIOS

    () (Department of Veterinary, Aristotle University of Thessaloniki, Greece)

  • Panagiotis LEFAKIS

    () (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

Abstract

Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet marketing (e-marketing) policies. In Greece, mountainous areas are usually covered with snow during winter months; so, skiing centers have become an important asset for winter tourism. The Internet evolution and the development of network infrastructure enhance marketing policies for winter tourism activities. This paper studies the use of marketing policies in Greek skiing centers through the Internet, such as promotional activities, website interactivity, accommodation & entertainment information, online weather forecast, guest book, etc Therefore, the paper aims to optimize and evaluate skiing centers in Greece, qualitatively and quantitatively according to e-marketing policies used as criteria, based on the multicriteria method of PROMETHEE II and further to classify them in groups. Finally we identify and describe the optimum group of skiing centers to be used as a model with enhanced customer communication services.

Suggested Citation

  • Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS, 2012. "Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(1), pages 66-78.
  • Handle: RePEc:pts:journl:y:2012:i:1:p:66-78
    as

    Download full text from publisher

    File URL: http://economic.upit.ro/repec/pdf/2012_1_7.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Mladineo, N. & Margeta, J. & Brans, J.P. & Mareschal, B., 1987. "Multicriteria ranking of alternative locations for small scale hydro plants," European Journal of Operational Research, Elsevier, vol. 31(2), pages 215-222, August.
    2. Koutroumanidis, Theodoros & Iliadis, Lazaros S. & Arabatzis, Garyfallos, 2004. "Evaluation and Forecasting of the Financial Performance of the Unions of Rural Cooperatives by a Decision Support System," Japanese Journal of Rural Economics, Agricultural Economics Society of Japan (AESJ), vol. 0, pages 1-14.
    3. Brans, J. P. & Macharis, C. & Kunsch, P. L. & Chevalier, A. & Schwaninger, M., 1998. "Combining multicriteria decision aid and system dynamics for the control of socio-economic processes. An iterative real-time procedure," European Journal of Operational Research, Elsevier, vol. 109(2), pages 428-441, September.
    4. Siskos, J. & Zopounidis, C., 1987. "The evaluation criteria of the venture capital investment activity: An interactive assessment," European Journal of Operational Research, Elsevier, vol. 31(3), pages 304-313, September.
    5. Alphonce, Christian B., 1997. "Application of the analytic hierarchy process in agriculture in developing countries," Agricultural Systems, Elsevier, vol. 53(1), pages 97-112, January.
    6. repec:dau:papers:123456789/13190 is not listed on IDEAS
    7. Philippe Robert-Demontrond & R. Ringoot, 2004. "Introduction," Post-Print halshs-00081823, HAL.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    marketing; marketing policy; internet; skiing centers; multicriteria analysis; Promethee II.;

    JEL classification:

    • C65 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Miscellaneous Mathematical Tools
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2012:i:1:p:66-78. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Logica Banica). General contact details of provider: http://edirc.repec.org/data/fepitro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.