A psychological portrait of the individual investor in Europe
[eng] How are the values and beliefs of European investors linked to the perceived attractiveness of asset classes and investment strategies ? Until recently, little was known about this question. We summarize the data, methods, and results of the largest survey study ever conducted. More than 3,100 investors in six countries (Belgium, France, Germany, Italy, Spain, and the United Kingdom) participated. As anticipated, we find that clusters of values and beliefs, correlated with national identity, predict portfolio choice. Our findings have important implications for financial marketing and product design. JEL classifications : E21, G11, M31
Volume (Year): 64 (2001)
Issue (Month): 4 ()
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- Slovic, Paul, 1972. "Psychological Study of Human Judgment: Implications for Investment Decision-Making," Journal of Finance, American Finance Association, vol. 27(4), pages 779-99, September.
- Tversky, Amos & Kahneman, Daniel, 1986. "Rational Choice and the Framing of Decisions," The Journal of Business, University of Chicago Press, vol. 59(4), pages S251-78, October.
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