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Дослідження Факторів, Що Впливають На Споживчий Вибір
[The Study of the Factors, Affecting Consumer Choice]

Author

Listed:
  • Gasimova Margarita

    (National University of Pharmacy)

Abstract

В статті досліджено теоретичні основи споживчого вибору та визначено фактори, які його визначають. З’ясовано особливості поведінки кінцевих споживачів, визначені умови суверенітету споживача. Доведено, що споживчий вибір детермінований постійним посиленням глобальної конкуренції, фрагментації попиту і диференціації пропозиції. In the article, the theoretical basis of consumer choice and the factors that determine it are studied. The features of behaviour of ultimate users are cleared up, the conditions of consumer sovereignty are defined. It is proved, that consumer choice is determined by constantly increasing global competition, fragmentation of demand and differentiation of supply.

Suggested Citation

  • Gasimova Margarita, 2016. "Дослідження Факторів, Що Впливають На Споживчий Вибір [The Study of the Factors, Affecting Consumer Choice]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.39-6.43, December.
    • Handle: RePEc:pos:journl:17-5
    DOI: 10.22178/pos.17-20
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