From Goal Orientations to Employee Creativity and Performance: Evidence from Frontline Service Employees
The authors examine the antecedents of employee creativity and performance in a frontline service setting. They propose a framework that depicts the relationships between goal orientations and employee creativity and performance, including the intervening effects of self-efficacy and customer orientation. The empirical results, based on a sample of 267 bank employees, are broadly supportive of the hypotheses. Learning orientation is directly and indirectly related to creativity, but only indirectly to performance, through self-efficacy, customer orientation and creativity. As to performance orientation, it is indirectly related to creativity through self-efficacy and customer orientation, and directly as well as indirectly, to performance. Overall, these results underscore the need for managers to foster both goal orientations to promote the creativity and performance of employees.
|Date of creation:||May 2011|
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