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Envisioning Marketing in a Digital Technology-Driven Maritime Business

Author

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  • Senka Sekularac Ivosevic

Abstract

The maritime industry faces the challenge of implementing a digital culture inherent in the 21st century and a modern way of doing business in shipping, maritime ports, and a more expansive, within a whole maritime logistic chain.

Suggested Citation

  • Senka Sekularac Ivosevic, 2021. "Envisioning Marketing in a Digital Technology-Driven Maritime Business," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(1), pages 22-28.
    • Handle: RePEc:dob:journl:v:13:y:2021:i:1:a:3
    DOI: 10.32015/JIBM/2021.13.1.22-28
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    More about this item

    Keywords

    digital technology; maritime business; marketing; PEST analysis;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other

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