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Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions

Author

Listed:
  • Furdui Monica

    (Technological High School „Dr. Ioan Șenchea” Făgăraș, Romania)

  • Marcu Laura

    (Valahia University of Târgoviște, Romania)

  • Sula Ledia

    (Logos University College, Albania)

Abstract

The article discusses the subject of pupils’ attachment to the specialization and the educational institution to which they are enrolled, through the perspective of a double approach: pedagogical and marketing. In both cases, the content of the concept, its role and the means by which it can be supported are presented. At the same time, the theoretical approach is completed by a case study on educational institutions in a locality in Romania, following the way in which the marketing strategy is used to increase the degree of attachment of pupils to these institutions.

Suggested Citation

  • Furdui Monica & Marcu Laura & Sula Ledia, 2022. "Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions," Valahian Journal of Economic Studies, Sciendo, vol. 13(1), pages 33-42, April.
    • Handle: RePEc:vrs:vaecst:v:13:y:2022:i:1:p:33-42:n:5
    DOI: 10.2478/vjes-2022-0004
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    More about this item

    Keywords

    educational marketing; loyalty; pedagogy; school attachment;
    All these keywords.

    JEL classification:

    • I20 - Health, Education, and Welfare - - Education - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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