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R&D Project Planning, Selection, and Evaluation

In: Creative Marketing For New Product And New Business Development

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  • Hiromichi Yasuoka

Abstract

The following sections are included:Planning and Selecting R&D ProjectsRecognition of existing product/business circumstancesThe search for new product and new business themesPrioritization of new product and new business themes and selection of R&D projectsPreparations for R&D projectsOperational Management and Evaluation of R&D ProjectsFramework for starting and implementing projectsContinuing projects (delaying and extending): Criteria for terminationTerminating unsuccessful projectsEvaluation of a project's success/failure, and the evaluation systemThe standardization (packaging) and withdrawal of successful projectsReferences

Suggested Citation

  • Hiromichi Yasuoka, 2008. "R&D Project Planning, Selection, and Evaluation," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 3, pages 41-83, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812772190_0003
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    More about this item

    Keywords

    New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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