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European regulation of the market of services and national transposition

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  • Matei, Lucica
  • Matei, Ani

Abstract

The concepts and approaches of public marketing are moreover used and quantified in the national and European public systems. Adapted, with behaviours specific to the public system, the fundamental concepts of marketing represent a component of “the new culture of public service”. The paper aims to present aspects concerning the use of the fundamental concepts of public marketing - service, market, placement -, in the European decision-making practice, respectively in the regulatory framework of the single market, in the framework of providing public goods and services in the European space. The paper emphasizes the impact of the application of infringement procedures during 1996-2010 on the market of services and satisfaction of citizens’ needs. The regulation of the single market, the practices and „rules” of organisation and functioning are favouring the achievement of the economic and social function of the services of general interest, supporting the functionality of the internal market. The contribution of this paper consists in the analysis of the European regulations, of the content of procedures for sanctioning the EU Member States concerning the market and services from the prospect of the concepts of marketing, market, services, placement, satisfaction of public needs as well as of their interpretation

Suggested Citation

  • Matei, Lucica & Matei, Ani, 2011. "European regulation of the market of services and national transposition," MPRA Paper 31470, University Library of Munich, Germany, revised 10 Jun 2011.
  • Handle: RePEc:pra:mprapa:31470
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    File URL: https://mpra.ub.uni-muenchen.de/31470/1/MPRA_paper_31470.pdf
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    References listed on IDEAS

    as
    1. Alves, Helena & Mainardes, Emerson Wagner, 2010. "A Phenomenographic Analysis of the Social Marketing Concept," Apas Papers 93, Academic Public Administration Studies Archive - APAS.
    2. Dinu, Teodora(ed) & Matei, Lucica(ed), 2010. "Regulation and Best Practices in Public and Nonprofit Marketing," Apas Papers 225, Academic Public Administration Studies Archive - APAS.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    public service; market; consumer; regulation; infringement procedure;

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • N70 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - General, International, or Comparative

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