IDEAS home Printed from
MyIDEAS: Login to save this paper or follow this series

Knowledge Marketing and Development in the new Knowledge-based Economy

  • Matei, Ani
  • Matei, Lucica

The purpose of this paper is to analyze and describe the relation between knowledge and development in the new knowledge-based economy and to deduct the socio-economic basics of the public marketing strategies in this context. The particularity of this approach is due to the features of knowledge, seen as production factor, mixed public good or global public good, as well as their developments in the context of relationships between university and industry, the new role of public sector research or the new theory of endogenous growth. The economic and social logic of this paper includes marketing among the tools to promote knowledgebased technology progress, imposing even juxtaposition between private or public marketing strategies. The knowledge market develops in specific directions that are compatible and integrated in the development strategies of contemporary economies. Given this context, the quantitative analysis models are inspired by more general or even classical economic models that integrate technical progress, human capital or knowledge status. The main topics discussed in this paper relate to: knowledge and arguments for knowledge marketing development, knowledge and knowledge market as objects of public marketing in contemporary economy, development models that incorporate the impact of knowledge marketing strategies and relevant empirical analysis in the context of the Romanian economy development. The growth methods are based on relevant bibliographic analysis, quantitative models and statistical evaluations, systemic analyses and summaries.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by Academic Public Administration Studies Archive - APAS in its series Apas Papers with number 333.

in new window

Date of creation: 2011
Date of revision:
Handle: RePEc:nsu:apasro:333
Contact details of provider: Phone: 318.08.97
Fax: 318.11.23
Web page:

More information through EDIRC

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

as in new window
  1. Ani Matei & Lucica Matei & Teodora Dinu, 2009. "Marketing of Local Public Services under the Reduction of Administrative Expenditures," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 07-28, March.
  2. Rainer Klump & Peter McAdam & Alpo Willman, 2007. "The long-term sucCESs of the neoclassical growth model," Oxford Review of Economic Policy, Oxford University Press, vol. 23(1), pages 94-114, Spring.
  3. Matei, Ani & Matei, Lucica, 2010. "Reducing the administrative expenditures as source for increasing the efficiency of local governance under conditions of the financial crisis," MPRA Paper 23085, University Library of Munich, Germany, revised 05 May 2010.
  4. Matei, Lucica & Dinu, Teodora, 2010. "Proceedingsā€œRegulation and Best Practices in Public and Nonprofit Marketingā€," MPRA Paper 24725, University Library of Munich, Germany, revised 01 Aug 2010.
  5. Eric Miller, 2008. "An Assessment of CES and Cobb-Douglas Production Functions: Working Paper 2008-05," Working Papers 19992, Congressional Budget Office.
  6. Gilles Mourre, 2009. "Underutilisation of Labour in (Continental Western) Europe: A Detailed GDP Accounting Perspective," Working Papers CEB 09-050.RS, ULB -- Universite Libre de Bruxelles.
  7. Gheorghe Zaman & Zizi Goschin, 2007. "Elasticity of Substitution for Production Functions in Romania and other Countries," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(507)), pages 3-12, February.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:333. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ani Matei)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.