IDEAS home Printed from
   My bibliography  Save this article

The Marketing Of Cooperative Societies


  • Razvan-Nicolae, DECUSEARA

    (“Constantin Brâncoveanu” University, Romania)

  • Sorin-Daniel, MANOLE

    (“Constantin Brâncoveanu” University, Romania)


Cooperatives have proven to be a business model that has endured over time, even during the economic crisis. Even if they don’t have the scale of large companies, they manage, through their ability to adapt, to overcome challenges offered by the market they are acting. The fact that their members are working in these cooperatives makes them to engage more actively in cooperative work and also to be more responsible, in the end, working for them. Even if they don’t have marketing budgets, cooperative societies have understood, during time, what brand strength means, and especially how to maintain it over time. Thus, without much knowledge of modern marketing, they were positioned on a particular market segment and, through their work, they manage to fulfill as good as possible, the promise to that segment. This work aims to analyze the marketing of cooperative societies and how they used it to sell their products.

Suggested Citation

  • Razvan-Nicolae, DECUSEARA & Sorin-Daniel, MANOLE, 2013. "The Marketing Of Cooperative Societies," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 411-419.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:411-419

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    marketing; positioning; cooperative societies;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P13 - Economic Systems - - Capitalist Systems - - - Cooperative Enterprises


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:411-419. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.