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The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective

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  • Czellar, Sandor

    ()

  • Luna, David

Abstract

In this paper, three experiments investigate the role of expertise as a moderator of the relationship between implicit and explicit measures of attitudes

Suggested Citation

  • Czellar, Sandor & Luna, David, 2007. "The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective," Les Cahiers de Recherche 877, HEC Paris.
  • Handle: RePEc:ebg:heccah:0877
    as

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    File URL: http://www.hec.fr/var/fre/storage/original/application/86a5c5b5e8ca144d021804182c33d1c4.pdf
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    References listed on IDEAS

    as
    1. Kardes, Frank R, 1986. " Effects of Initial Product Judgments on Subsequent Memory-Based Judgments," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 1-11, June.
    2. Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 219-239, December.
    3. Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 354-365, September.
    4. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-454, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    object knowledge and expertise; attitude measurement; implicit measures of attitudes; Implicit Association Test;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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