The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective
In this paper, three experiments investigate the role of expertise as a moderator of the relationship between implicit and explicit measures of attitudes
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- Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 354-65, September.
- Kardes, Frank R, 1986. " Effects of Initial Product Judgments on Subsequent Memory-Based Judgments," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 1-11, June.
- Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
- Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 219-39, December.
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