Les enjeux de management associés à la montée en compétence marketing des distributeurs
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References listed on IDEAS
- Philippe Moati & Pierre Volle, 2010. "La montée de la compétence marketing dans la distribution," Working Papers halshs-00755942, HAL.
- repec:dau:papers:123456789/10634 is not listed on IDEAS
- Henderson, Rebecca. & Cockburn, Iain., 1994. "Measuring competence? : exploring firm effects in pharmaceutical research," Working papers 3712-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- repec:dau:papers:123456789/1579 is not listed on IDEAS
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KeywordsRetail; Resources and competences; Dynamic capabilities; Corporate culture; Category management; Business model; Modèle d'affaires; Management des catégories; Culture d'entreprise; Distribution; Ressources et compétences; Capacités organisationnelles;
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