Les enjeux de management associés à la montée en compétence marketing des distributeurs
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Cited by:
- Valérie Charriere-Grillon & Gilles Garel, 2014. "L'histoire des Marques De Distributeurs (MDD) haut de gamme à Monoprix : Genèse de Monoprix Gourmet," Post-Print hal-04022997, HAL.
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Keywords
Retail; Resources and competences; Dynamic capabilities; Corporate culture; Category management; Business model; Distribution; Ressources et compétences; Capacités organisationnelles; Culture d'entreprise; Management des catégories; Modèle d'affaires;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2011-11-14 (Marketing)
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