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Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations

Author

Listed:
  • Abdurrakhim Saktyadi
  • Dodie Tricahyono

Abstract

Purpose: This research aims to analyze the factors that influence behavior using the MyPertamina application using the unified theory model of acceptance and use of technology 2 (utaut2) among gas station customers in the South Banten area, Banten Province, Indonesia. Design/Methodology/Approach: The research method used in this research is a quantitative method with an associative approach. The research sample comprised 135 gas station customers using Mypertamina in South Banten. The sample was determined using a purposive sampling technique. Data analysis used structural equation modeling (SEM) using the SmarPLS 3.0 program. Findings: The study concludes that while social influence, facilitating conditions, and hedonic motivation significantly affect users' behavioral intention to use the MyPertamina application, performance expectancy, effort expectancy, price value, and habit do not. Practical Implications: actual use behavior is driven by facilitating conditions, habits, and behavioral intentions. Originality/Value: This research provides context-specific insights into the factors influencing the adoption and use of the MyPertamina application, particularly relevant for the Indonesian market and similar developing regions.

Suggested Citation

  • Abdurrakhim Saktyadi & Dodie Tricahyono, 2024. "Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 113-131.
    • Handle: RePEc:ers:ijebaa:v:xii:y:2024:i:2:p:113-131
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    More about this item

    Keywords

    Performance expectancy; effort expectancy; social influence; facilitating condition; hedonic motivation; use behavior.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L91 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Transportation: General

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