IDEAS home Printed from
   My bibliography  Save this article

Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii


  • Bogdan Nistoreanu

    () (School of Marketing, Bucharest University of Economic Studies)

  • Cristian Filip

    () (School of Marketing, Bucharest University of Economic Studies)

  • Bogdan Georgescu

    () (School of Marketing, Bucharest University of Economic Studies)


In mod traditional, standardele internationale din domeniul calitatii, nu favorizau implementarea sistemelor de management al calitatii in intreprinderile de dimensiuni reduse, date fiind dificultatile cu care se confruntau aceste organizatii in realizarea unui numar ridicat de documente, precum si in gestionarea cheltuielilor de implementare si certificare. In prezent, literatura de specialitate recunoaste necesitatea de dezvoltare a activitatii intreprinderilor mici si mijlocii plecand de la principiile managementului calitatii. Scopul prezentei lucrari este de a surprinde modul specific de aplicare a sistemelor de management al calitatii in IMM-uri, prin descrierea particularitatilor referitoare la rolul conducerii, asigurarea resurselor, realizarea si evaluarea produselor si monitorizarea proceselor.

Suggested Citation

  • Bogdan Nistoreanu & Cristian Filip & Bogdan Georgescu, 2010. "Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 100-107, December.
  • Handle: RePEc:ase:journl:v:4:y:2010:i:4:p:100-107

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    managementul calitatii; intreprinderi mici si mijlocii; standarde internationale; politica calitatii; quality management; small and medium enterprises; international standards; quality policy;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ase:journl:v:4:y:2010:i:4:p:100-107. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihai Orzan). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.