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Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii

Author

Listed:
  • Bogdan Nistoreanu

    () (School of Marketing, Bucharest University of Economic Studies)

  • Cristian Filip

    () (School of Marketing, Bucharest University of Economic Studies)

  • Bogdan Georgescu

    () (School of Marketing, Bucharest University of Economic Studies)

Abstract

In mod traditional, standardele internationale din domeniul calitatii, nu favorizau implementarea sistemelor de management al calitatii in intreprinderile de dimensiuni reduse, date fiind dificultatile cu care se confruntau aceste organizatii in realizarea unui numar ridicat de documente, precum si in gestionarea cheltuielilor de implementare si certificare. In prezent, literatura de specialitate recunoaste necesitatea de dezvoltare a activitatii intreprinderilor mici si mijlocii plecand de la principiile managementului calitatii. Scopul prezentei lucrari este de a surprinde modul specific de aplicare a sistemelor de management al calitatii in IMM-uri, prin descrierea particularitatilor referitoare la rolul conducerii, asigurarea resurselor, realizarea si evaluarea produselor si monitorizarea proceselor.

Suggested Citation

  • Bogdan Nistoreanu & Cristian Filip & Bogdan Georgescu, 2010. "Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 100-107, December.
  • Handle: RePEc:ase:journl:v:4:y:2010:i:4:p:100-107
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    Keywords

    managementul calitatii; intreprinderi mici si mijlocii; standarde internationale; politica calitatii; quality management; small and medium enterprises; international standards; quality policy;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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