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Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound

Author

Listed:
  • Gilles, LAURENT
  • Thierry, LAGEAT

    (Eurosyn)

  • Sandor, CZELLAR

    (University of Geneva)

Abstract

For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.

Suggested Citation

  • Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR, 2003. "Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound," HEC Research Papers Series 779, HEC Paris.
    • Handle: RePEc:ebg:heccah:0779
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    References listed on IDEAS

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    Cited by:

    1. Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019. "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, vol. 95(4), pages 128-142.
    2. Michel Clement & Björn Christensen & Sönke Albers & Steffen Guldner, 2007. "Was bringt ein Oscar im Filmgeschäft? Eine empirische Analyse unter Berücksichtigung des Selektionseffekts," Schmalenbach Journal of Business Research, Springer, vol. 59(2), pages 198-220, March.

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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