IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i20p11548-d659975.html
   My bibliography  Save this article

Competitiveness of E Commerce Firms through ESG Logistics

Author

Listed:
  • Jinsung Kim

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

  • Minseok Kim

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

  • Sehyeuk Im

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

  • Donghyun Choi

    (School of Air Transportation and Logistics, Korea Aerospace University, Goyang, Gyeonggi 10540, Korea)

Abstract

Rapid growth in the e-commerce market, caused by COVID-19, has led to fierce competition. The intense competition in e-commerce market triggers firms to strengthen their competitiveness by providing logistics services. Furthermore, as sustainability becomes important in consumers’ choices of products or services, e-commerce companies’ environmental, social, and governance (ESG) activities are becoming important. Therefore, our purpose of study is to examine the attributes of e-commerce’s competitiveness in the perspective of ESG in the logistics service and to suggest differentiation strategies. We analyzed the importance of each ESG attribute in the logistics through a conjoint analysis. As a result, we found that e-commerce consumers value ESG activities in the order of distribution in the social (9.866%), partnership in the governance (9.637%), operation of distribution center in the social (8.570%), packaging in the environmental (8.320%), operation of distribution center in the environmental (8.262%), purchasing in the social (8.200%), and distribution in the environmental (7.153%). Accordingly, we suggested ESG strategies such as win-win cooperation, opening information on the working environment in delivery and distribution centers, development of a shared logistics platform, preventing COVID-19, and raising consumers’ awareness of eco-friendly delivery.

Suggested Citation

  • Jinsung Kim & Minseok Kim & Sehyeuk Im & Donghyun Choi, 2021. "Competitiveness of E Commerce Firms through ESG Logistics," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:20:p:11548-:d:659975
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/20/11548/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/20/11548/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chen, Ying-Hueih & Hsu, I-Chieh & Lin, Chia-Chen, 2010. "Website attributes that increase consumer purchase intention: A conjoint analysis," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1007-1014, September.
    2. Buldeo Rai, Heleen & van Lier, Tom & Meers, Dries & Macharis, Cathy, 2017. "Improving urban freight transport sustainability: Policy assessment framework and case study," Research in Transportation Economics, Elsevier, vol. 64(C), pages 26-35.
    3. Junbin Wang & Xuan Gao & Zhiguo Wang, 2021. "Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
    4. Vithala R. Rao, 2014. "Applied Conjoint Analysis," Springer Books, Springer, edition 127, number 978-3-540-87753-0, June.
    5. Punel, Aymeric & Stathopoulos, Amanda, 2017. "Modeling the acceptability of crowdsourced goods deliveries: Role of context and experience effects," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 105(C), pages 18-38.
    6. Qingyi Chen & Ning Zhang, 2015. "Does E-Commerce Provide a Sustained Competitive Advantage? An Investigation of Survival and Sustainability in Growth-Oriented Enterprises," Sustainability, MDPI, vol. 7(2), pages 1-18, January.
    7. Gunnar Friede & Timo Busch & Alexander Bassen, 2015. "ESG and financial performance: aggregated evidence from more than 2000 empirical studies," Journal of Sustainable Finance & Investment, Taylor & Francis Journals, vol. 5(4), pages 210-233, October.
    8. Fama, Eugene F & Jensen, Michael C, 1983. "Separation of Ownership and Control," Journal of Law and Economics, University of Chicago Press, vol. 26(2), pages 301-325, June.
    9. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    10. Xiao Xiao & Yu Liu & Zhenji Zhang, 2012. "The Analysis of the Logistics Mode Decision to E-Commerce," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 10(4), pages 57-70, October.
    11. Bomi Song & Donghyun Choi, 2018. "Dynamic Capability of the Firm as Driver of Green Supply Chain Management Implementation," Sustainability, MDPI, vol. 10(7), pages 1-16, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sungyong Choi, 2023. "Special Issue on Advances in Operations and Supply Chain Management with Sustainability Considerations," Sustainability, MDPI, vol. 15(6), pages 1-4, March.
    2. Yao Li & Yugang He & Renhong Wu, 2023. "Traversing the Macroeconomic Terrain: An Exploration of South Korea’s Economic Responsiveness to Cross-Border E-Commerce Production Technology Alterations in the Global Arena," Sustainability, MDPI, vol. 15(15), pages 1-20, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christian P Theurer & Andranik Tumasjan & Isabell M Welpe, 2018. "Contextual work design and employee innovative work behavior: When does autonomy matter?," PLOS ONE, Public Library of Science, vol. 13(10), pages 1-35, October.
    2. Halit Gonenc & Antonina V. Krasnikova, 2022. "Board Gender Diversity and Voluntary Carbon Emission Disclosure," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
    3. Bu, Luofan & Chan, Kam C. & Choi, Ahrum & Zhou, Gaoguang, 2021. "Talented inside directors and corporate social responsibility: A tale of two roles," Journal of Corporate Finance, Elsevier, vol. 70(C).
    4. Fabrizio Rossi & Maretno Agus Harjoto, 2020. "Corporate non-financial disclosure, firm value, risk, and agency costs: evidence from Italian listed companies," Review of Managerial Science, Springer, vol. 14(5), pages 1149-1181, October.
    5. Kwarteng Michael Adu & Pilík Michal & Juřičková Eva, 2018. "Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach," Management & Marketing, Sciendo, vol. 13(3), pages 1051-1063, September.
    6. Danny Zhao‐Xiang Huang, 2022. "Environmental, social and governance factors and assessing firm value: valuation, signalling and stakeholder perspectives," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(S1), pages 1983-2010, April.
    7. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
    8. Hein, Maren & Goeken, Nils & Kurz, Peter & Steiner, Winfried J., 2022. "Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data," European Journal of Operational Research, Elsevier, vol. 297(2), pages 630-651.
    9. Eunae Son & Song Soo Lim, 2021. "Consumer Acceptance of Gene-Edited versus Genetically Modified Foods in Korea," IJERPH, MDPI, vol. 18(7), pages 1-17, April.
    10. Lieven, Theo, 2015. "Policy measures to promote electric mobility – A global perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 82(C), pages 78-93.
    11. María Consuelo Pucheta-Martínez & Isabel Gallego-Álvarez, 2021. "The Role of CEO Power on CSR Reporting: The Moderating Effect of Linking CEO Compensation to Shareholder Return," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
    12. Natesan, Sumeetha R. & Dutta, Goutam, 2020. "Development of Utility Function for Vehicle Insurance: Comparison of Logarithmic Goal Programming Method and Conjoint Analysis Method," IIMA Working Papers WP 2020-02-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    13. Zhou, Gaoguang, 2022. "Good for managers, bad for shareholders? The effects of lone-insider boards on excessive corporate social responsibility," Journal of Business Research, Elsevier, vol. 140(C), pages 370-383.
    14. Hajibaba, Homa & Boztuğ, Yasemin & Dolnicar, Sara, 2016. "Preventing tourists from canceling in times of crises," Annals of Tourism Research, Elsevier, vol. 60(C), pages 48-62.
    15. Suwongrat Papangkorn & Pattanaporn Chatjuthamard & Sirimon Treepongkaruna, 2022. "Sustainable development and firm performance: Evidence from Thailand's sufficiency economy philosophy," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 1030-1043, October.
    16. Sumeetha R. Natesan & Goutam Dutta, 2022. "A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors: an experimental approach," OPSEARCH, Springer;Operational Research Society of India, vol. 59(2), pages 518-549, June.
    17. Winfried Steiner & Harald Hruschka, 2002. "A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data," Review of Marketing Science Working Papers 1-4-1003, Berkeley Electronic Press.
    18. Hasan, Iftekhar & Lozano-Vivas, Ana, 2002. "Organizational Form and Expense Preference: Spanish Experience," Bulletin of Economic Research, Wiley Blackwell, vol. 54(2), pages 135-150, April.
    19. Benkraiem, Ramzi & Boubaker, Sabri & Brinette, Souad & Khemiri, Sabrina, 2021. "Board feminization and innovation through corporate venture capital investments: The moderating effects of independence and management skills," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    20. Shaikh, Ibrahim A. & O'Brien, Jonathan Paul & Peters, Lois, 2018. "Inside directors and the underinvestment of financial slack towards R&D-intensity in high-technology firms," Journal of Business Research, Elsevier, vol. 82(C), pages 192-201.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:20:p:11548-:d:659975. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.