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Applied Conjoint Analysis
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-540-87753-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Vithala R. Rao, 2014. "Problem Setting," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 1-36, Springer.
- Vithala R. Rao, 2014. "Theory and Design of Conjoint Studies (Ratings Based Methods)," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 37-78, Springer.
- Vithala R. Rao, 2014. "Analysis and Utilization of Conjoint Data (Ratings Based Methods)," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 79-126, Springer.
- Vithala R. Rao, 2014. "Choice Based Conjoint Studies: Design and Analysis," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 127-183, Springer.
- Vithala R. Rao, 2014. "Methods for a Large Number of Attributes," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 185-223, Springer.
- Vithala R. Rao, 2014. "Applications for Product and Service Design and Product Line Decisions," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 225-274, Springer.
- Vithala R. Rao, 2014. "Applications for Product Positioning and Market Segmentation," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 275-290, Springer.
- Vithala R. Rao, 2014. "Applications for Pricing Decisions," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 291-316, Springer.
- Vithala R. Rao, 2014. "Applications to a Miscellany of Marketing Problems," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 317-343, Springer.
- Vithala R. Rao, 2014. "Recent Developments and Future Outlook," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 345-361, Springer.
- Vithala R. Rao, 2014. "Beyond Conjoint Analysis: Advances in Preference Measurement," Springer Books, in: Applied Conjoint Analysis, edition 127, chapter 0, pages 363-382, Springer.
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