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A Study about Customer Satisfaction of e-Service Quality of Point of Sale (POS)

Author

Listed:
  • Sayyed Hassan Mirhosseini Ardakani
  • Mohammad Shaker Ardakani
  • Mohammad Fotouhi Ardakani

Abstract

This study examines the level of customer satisfaction and service quality of e-reader devices has stores and SPSS22 software was used for data analysis and correlation tests to determine the relationship of variables, the analysis of the test for identification of direct and indirect effects of variables has been used on customer satisfaction. The population of this study, shoppers and stores are Ardakan, Iran and sample its 200 stores and shops in the city which has customers randomly selected. The results show that the security apparatus reader has the greatest impact on their satisfaction. In addition the low cost; it is most concerned with customer satisfaction. The remarkable thing is that the devices meet the customer's card is the least that should be examined. Authorities can resolve individual complaints, the better the card reader devices can capture and customer satisfaction.

Suggested Citation

  • Sayyed Hassan Mirhosseini Ardakani & Mohammad Shaker Ardakani & Mohammad Fotouhi Ardakani, 2015. "A Study about Customer Satisfaction of e-Service Quality of Point of Sale (POS)," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 120-131, June.
    • Handle: RePEc:khe:scajes:v:1:y:2015:i:2:p:120-131
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    References listed on IDEAS

    as
    1. Babakus, Emin & Boller, Gregory W., 1992. "An empirical assessment of the SERVQUAL scale," Journal of Business Research, Elsevier, vol. 24(3), pages 253-268, May.
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    Cited by:

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    2. Rashad Ahmed Fairooz, 2024. "Translating Al-Mutanabbi's Wisdom Poetry into English: A Localization Product," World Journal of English Language, Sciedu Press, vol. 14(5), pages 575-575, September.

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    More about this item

    Keywords

    e-electronic; customer satisfaction; e-Service quality; Point of Sales (POS)Journal: Academic Journal of Economic Studies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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