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Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior

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  • Athanassopoulos, Antreas D.

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  • Athanassopoulos, Antreas D., 2000. "Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior," Journal of Business Research, Elsevier, vol. 47(3), pages 191-207, March.
    • Handle: RePEc:eee:jbrese:v:47:y:2000:i:3:p:191-207
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    1. Babakus, Emin & Boller, Gregory W., 1992. "An empirical assessment of the SERVQUAL scale," Journal of Business Research, Elsevier, vol. 24(3), pages 253-268, May.
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