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Holistic Marketing Management And Social Media


  • PERTTULA, William


Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the rest of the marketing plan in keeping with the central ideas of holistic marketing management.

Suggested Citation

  • PERTTULA, William, 2011. "Holistic Marketing Management And Social Media," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 06-08, December.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:4:p:06-08

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    Social media marketing; Internet marketing; Marketing plan;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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