Evaluation and associations: A neural-network model of advertising and consumer choice
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- Driver, Ciaran, 2015. "Advertising’s Elusive Economic Rationale: is there a case for limiting tax relief?," MPRA Paper 68790, University Library of Munich, Germany.
More about this item
KeywordsAdvertising and marketing; Neuroeconomics;
- D8 - Microeconomics - - Information, Knowledge, and Uncertainty
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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