IDEAS home Printed from https://ideas.repec.org/a/vrs/ngooec/v65y2019i4p110-116n10.html
   My bibliography  Save this article

Smart Cities Marketing and Its Conceptual Grounds

Author

Listed:
  • Maček Anita

    (University of Applied Sciences, Graz, Austria; DOBA Business SchoolMaribor, Slovenia, anita.macek@net.doba.si)

  • Ovin Rasto

    (DOBA Business SchoolMaribor, Slovenia)

  • Starc-Peceny Urška

    (Arctur, Tourism 4.0, Slovenia)

Abstract

The most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high quality of life. Therefore, a city should always be capable of identifying and effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics approach, the authors rely on endogenous growth theory derived from Arrow. The authors explore the role of smart city management and governance, which will have to combine the need for capital with the need to ensure the environment that this capital will enhance modern urban producing factors. Hence, the authors discuss communication aspects and the importance of the evolution toward smart communities, where the idea is not on making places smart anymore, but rather focus on humans and their needs. For an emerging smart city, market built up of smaller cities and municipalities describes the changing role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of open innovation and rethink marketing strategy in this emerging reality.

Suggested Citation

  • Maček Anita & Ovin Rasto & Starc-Peceny Urška, 2019. "Smart Cities Marketing and Its Conceptual Grounds," Naše gospodarstvo/Our economy, Sciendo, vol. 65(4), pages 110-116, December.
    • Handle: RePEc:vrs:ngooec:v:65:y:2019:i:4:p:110-116:n:10
    DOI: 10.2478/ngoe-2019-0024
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ngoe-2019-0024
    Download Restriction: no
    File URL: https://libkey.io/10.2478/ngoe-2019-0024?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hallsworth, Michael & List, John A. & Metcalfe, Robert D. & Vlaev, Ivo, 2017. "The behavioralist as tax collector: Using natural field experiments to enhance tax compliance," Journal of Public Economics, Elsevier, vol. 148(C), pages 14-31.
    2. Luca Mora & Roberto Bolici & Mark Deakin, 2017. "The First Two Decades of Smart-City Research: A Bibliometric Analysis," Journal of Urban Technology, Taylor & Francis Journals, vol. 24(1), pages 3-27, January.
    3. Andrew Boulton & Stanley D. Brunn & Lomme Devriendt, 2011. "Cyberinfrastructures and ‘Smart’ World Cities: Physical, Human and Soft Infrastructures," Chapters, in: Ben Derudder & Michael Hoyler & Peter J. Taylor & Frank Witlox (ed.), International Handbook of Globalization and World Cities, chapter 18, Edward Elgar Publishing.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Puklavec, Žiga & Kogler, Christoph & Stavrova, Olga & Zeelenberg, Marcel, 2023. "What we tweet about when we tweet about taxes: A topic modelling approach," Journal of Economic Behavior & Organization, Elsevier, vol. 212(C), pages 1242-1254.
    2. Peter Bergman, 2020. "Nudging Technology Use: Descriptive and Experimental Evidence from School Information Systems," Education Finance and Policy, MIT Press, vol. 15(4), pages 623-647, Fall.
    3. Filippo Corsini & Rafael Laurenti & Franziska Meinherz & Francesco Paolo Appio & Luca Mora, 2019. "The Advent of Practice Theories in Research on Sustainable Consumption: Past, Current and Future Directions of the Field," Sustainability, MDPI, vol. 11(2), pages 1-19, January.
    4. Lambsdorff, Johann Graf & Grubiak, Kevin & Werner, Katharina, 2023. "Intrinsic Motivation vs. Corruption? Experimental Evidence on the Performance of Officials," MPRA Paper 118153, University Library of Munich, Germany.
    5. Stefano DellaVigna & Elizabeth Linos, 2022. "RCTs to Scale: Comprehensive Evidence From Two Nudge Units," Econometrica, Econometric Society, vol. 90(1), pages 81-116, January.
    6. Claire Daniel & Christopher Pettit, 2022. "Charting the past and possible futures of planning support systems: Results of a citation network analysis," Environment and Planning B, , vol. 49(7), pages 1875-1892, September.
    7. Giulia Mascagni, 2018. "From The Lab To The Field: A Review Of Tax Experiments," Journal of Economic Surveys, Wiley Blackwell, vol. 32(2), pages 273-301, April.
    8. Marcelo Arbex & Justin M. Carre & Shawn N. Geniole & Enlinson Mattos, 2018. "Testosterone, personality traits and tax evasion," Working Papers 1801, University of Windsor, Department of Economics.
    9. Gillitzer, Christian & Sinning, Mathias, 2020. "Nudging businesses to pay their taxes: Does timing matter?," Journal of Economic Behavior & Organization, Elsevier, vol. 169(C), pages 284-300.
    10. Musharraf Rasool Cyan & Antonios M. Koumpias & Jorge Martinez-Vazquez, 2016. "The Effects of Media Campaigns on Individual Attitudes towards Tax Compliance; Quasi-experimental Evidence from Survey Data in Pakistan," International Center for Public Policy Working Paper Series, at AYSPS, GSU paper1609, International Center for Public Policy, Andrew Young School of Policy Studies, Georgia State University.
    11. Jacobsen, Catrine & Piovesan, Marco, 2016. "Tax me if you can: An artifactual field experiment on dishonesty," Journal of Economic Behavior & Organization, Elsevier, vol. 124(C), pages 7-14.
    12. Anirudh Tagat, 2019. "The Taxman Cometh: Behavioural Approaches to Improving Tax Compliance in India," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 3(1), pages 12-22, March.
    13. Florian Diekert & Tillmann Eymess & Joseph Luomba & Israel Waichman, 2022. "The Creation of Social Norms under Weak Institutions," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 9(6), pages 1127-1160.
    14. Brülisauer, Marcel & Goette, Lorenz & Jiang, Zhengyi & Schmitz, Jan & Schubert, Renate, 2020. "Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation," Energy Policy, Elsevier, vol. 145(C).
    15. C. Yiwei Zhang & Jeffrey Hemmeter & Judd B. Kessler & Robert D. Metcalfe & Robert Weathers, 2023. "Nudging Timely Wage Reporting: Field Experimental Evidence from the U.S. Supplemental Security Income Program," Management Science, INFORMS, vol. 69(3), pages 1341-1353, March.
    16. Yi-Ming Guo & Zhen-Ling Huang & Ji Guo & Hua Li & Xing-Rong Guo & Mpeoane Judith Nkeli, 2019. "Bibliometric Analysis on Smart Cities Research," Sustainability, MDPI, vol. 11(13), pages 1-18, June.
    17. Saveria Olga Murielle Boulanger, 2022. "The Roadmap to Smart Cities: A Bibliometric Literature Review on Smart Cities’ Trends before and after the COVID-19 Pandemic," Energies, MDPI, vol. 15(24), pages 1-19, December.
    18. Gómez-Rámirez, Leopoldo & Sánchez, Gonzalo E., 2023. "On the need to anticipate behavioral responses to policies: the case of multiple refilings on taxpayer behavior in Ecuador," MPRA Paper 117825, University Library of Munich, Germany.
    19. Linek, Maximilian & Traxler, Christian, 2021. "Framing and social information nudges at Wikipedia," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 1269-1279.
    20. Mechtenberg, Lydia & Tyran, Jean-Robert, 2019. "Voter motivation and the quality of democratic choice," Games and Economic Behavior, Elsevier, vol. 116(C), pages 241-259.

    More about this item

    Keywords

    smart cities; marketing; economics; conceptual grounds;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R19 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ngooec:v:65:y:2019:i:4:p:110-116:n:10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.