Turbo Remarketing by E-Commerce Start-ups: Converting Abandoned Carts into Sales
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More about this item
Keywords
Remarketing strategies; consumer behavior; brand attachment; cart abandonment; conversion rates.;All these keywords.
JEL classification:
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
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