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Email Marketing: The Most Important Advantages and Disadvantages

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  • Foued Sabbagh

    (Master in Economics Sciences Specialty Finance and Development in 2010, From the Faculty of Law and Economics and Political Sciences of Sousse – University of Sousse and Economic International Researcher, Tunisia)

Abstract

This paper focuses primarily on the role of Email marketing and E-commerce. Email marketing is one of the most modern means and marketing methods in the world. Modern information and communication technologies also facilitate the circulation and sending of electronic messages with the highest quality and accuracy. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally. However, despite the benefits of Email marketing, there are also many negatives that constitute a real obstacle to promotion and marketing via this messaging system. This study focuses on discussing the most important advantages and disadvantages of Email marketing and analyzing the success factors of this marketing by avoiding these disadvantages and benefiting from all these advantages.

Suggested Citation

  • Foued Sabbagh, 2021. "Email Marketing: The Most Important Advantages and Disadvantages," Business, Management and Economics Research, Academic Research Publishing Group, vol. 7(1), pages 1-8, 03-2021.
    • Handle: RePEc:arp:bmerar:2021:p:1-8
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    References listed on IDEAS

    as
    1. Ellis-Chadwick, Fiona & Doherty, Neil F., 2012. "Web advertising: The role of e-mail marketing," Journal of Business Research, Elsevier, vol. 65(6), pages 843-848.
    2. Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 333-348, December.
    3. Bucklin, Randolph E. & Sismeiro, Catarina, 2009. "Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing," Journal of Interactive Marketing, Elsevier, vol. 23(1), pages 35-48.
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