IDEAS home Printed from https://ideas.repec.org/a/fis/journl/250217.html

A Qualitative Analysis of Factors Influencing Shopping Center Preferences Based on Online Customer Reviews: The Case of Novamall

Author

Listed:
  • Mehmet Arif TUNCER

Abstract

Shopping malls are increasingly recognized as a key component of organized retailing. These centers function as dynamic hubs where consumers can both socialize and easily fulfill their needs. Through social media platforms, consumers can share their experiences, and these shared insights can influence others’ behaviors and decision-making. This study aims to analyze 337 reviews of the Novamall shopping center posted by consumers on the TripAdvisor platform. The study uses content analysis to identify the factors that drive consumers’ preferences for visiting Novamall. The analysis categorizes these factors into two main groups: push and pull factors. These broad categories are further elaborated through 17 subcategories. Push factors include relaxation, rest, calmness, and the desire for escape, while pull factors encompass store and brand mix, price, shopping center size, transportation, air conditioning, product originality and quality, entertainment facilities, customer service, gastronomy, cleanliness, design and decoration, security, and parking. Among the push factors, "relaxation" was the most frequently mentioned, while “store and brand mix†was the most commonly cited pull factor.

Suggested Citation

  • Mehmet Arif TUNCER, 2025. "A Qualitative Analysis of Factors Influencing Shopping Center Preferences Based on Online Customer Reviews: The Case of Novamall," Fiscaoeconomia, Tubitak Ulakbim JournalPark (Dergipark), issue 2.
    • Handle: RePEc:fis:journl:250217
    DOI: 10.25295/fsecon.1588962
    as

    Download full text from publisher

    File URL: https://dergipark.org.tr/en/download/article-file/4383058
    Download Restriction: no
    File URL: https://libkey.io/10.25295/fsecon.1588962?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Teller, Christoph & Reutterer, Thomas, 2008. "The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 127-143.
    2. Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 333-348, December.
    3. Wesley, Scarlett & LeHew, Melody & Woodside, Arch G., 2006. "Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method," Journal of Business Research, Elsevier, vol. 59(5), pages 535-548, May.
    4. Caber, Meltem & Albayrak, Tahir, 2016. "Push or pull? Identifying rock climbing tourists' motivations," Tourism Management, Elsevier, vol. 55(C), pages 74-84.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jung, Jaesuk & Ko, Eunju & Woodside, Arch G., 2021. "How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets," Journal of Business Research, Elsevier, vol. 122(C), pages 640-656.
    2. Jong Yoon Lee & Jae Hee Park & Jong Woo Jun, 2019. "Brand Webtoon as Sustainable Advertising in Korean Consumers: A Focus on Hierarchical Relationships," Sustainability, MDPI, vol. 11(5), pages 1-10, March.
    3. Maggioni, Isabella & Sands, Sean & Kachouie, Reza & Tsarenko, Yelena, 2019. "Shopping for well-being: The role of consumer decision-making styles," Journal of Business Research, Elsevier, vol. 105(C), pages 21-32.
    4. Gilboa, Shaked & Mitchell, Vince, 2020. "The role of culture and purchasing power parity in shaping mall-shoppers’ profiles," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    5. Ramezani, Mohsen & Moradi, Parham & Akhlaghian, Fardin, 2014. "A pattern mining approach to enhance the accuracy of collaborative filtering in sparse data domains," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 408(C), pages 72-84.
    6. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    7. María Redondo-Carretero & Carmen Camarero-Izquierdo & Ana Gutiérrez-Arranz & Javier Rodríguez-Pinto, 2017. "Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 155-172, May.
    8. Xiaoshan He & Jian Ming Luo, 2020. "Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort," Administrative Sciences, MDPI, vol. 10(3), pages 1-13, August.
    9. Li, Feng & Du, Timon C. & Wei, Ying, 2020. "Enhancing supply chain decisions with consumers’ behavioral factors: An illustration of decoy effect," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 144(C).
    10. Arpita Khare, 0. "Location and agglomeration factors predicting retailers’ preference for Indian malls," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-22.
    11. Jingyuan Zhang & Jusheng Song & Jiaming Zeng, 2025. "Toward Resilience: Assessing Retail Location’s Complex Impact Mechanism Using PLS-SEM Aided by Machine Learning," Sustainability, MDPI, vol. 17(16), pages 1-26, August.
    12. Bosio, Birgit & Haselwanter, Stefanie & Ceipek, Michael, 2018. "The Utilization of Social Media Marketing in Destination Management Organizations," 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change (Dubrovnik, 2018), in: 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disrupt, pages 249-268, Governance Research and Development Centre (CIRU), Zagreb.
    13. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
    14. Pantano, Eleonora & Dennis, Charles, 2017. "Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 243-249.
    15. Grigore Vasile Herman & Corina Florina Tătar & Marcu Simion Stașac & Victor Lucian Cosman, 2023. "Exploring the Relationship between Tourist Perception and Motivation at a Museum Attraction," Sustainability, MDPI, vol. 16(1), pages 1-14, December.
    16. Borgers, Aloys & Vosters, Cindy, 2011. "Assessing preferences for mega shopping centres: A conjoint measurement approach," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 322-332.
    17. Carolina Aldao & Tanja A. Mihalic, 2020. "New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    18. Izabela Kolaszewska & Agnieszka Kacprzak, 2022. "The Attitude of Children and Parents Towards Children Influencers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 4-23.
    19. Abeer A. Mahrous & Rania S. Hussein, 2012. "Levels Of Facebook Use: Evidence From Egypt," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 43-55.
    20. Foued Sabbagh, 2021. "Email Marketing: The Most Important Advantages and Disadvantages," Business, Management and Economics Research, Academic Research Publishing Group, vol. 7(1), pages 1-8, 03-2021.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fis:journl:250217. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emre Atsan (email available below). General contact details of provider: https://dergipark.org.tr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.