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Assessing preferences for mega shopping centres: A conjoint measurement approach

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  • Borgers, Aloys
  • Vosters, Cindy

Abstract

In 2004, the Dutch central government decided to liberalise her restricted retail policy, allowing the development of mega shopping centres. This study aims at eliciting consumers' preferences for this kind of new developments. Consumers visiting a down town shopping centre and one of the largest out-of-town shopping centres in the Netherlands were presented descriptions of different hypothetical mega shopping centres, systematically varying on 10 attributes. The consumers were asked to select the centre they preferred most from sets of two centres. The following attributes were used to define the mega shopping centres: accessibility by car, accessibility by public transport, parking tariff, length of the main shopping streets, type of shopping supply, type of anchor stores, type of traffic allowed in the shopping centre, design style, scale of the shopping streets, and type of entertainment activities in the shopping centre. Over 300 respondents completed the online questionnaire. A discrete choice (random parameter mixed logit) model was estimated to assess the effect of each attribute level. All attributes showed a significant impact on the preference for a mega shopping centre. In addition significant differences between segments of consumers were found. The model performs well.

Suggested Citation

  • Borgers, Aloys & Vosters, Cindy, 2011. "Assessing preferences for mega shopping centres: A conjoint measurement approach," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 322-332.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:322-332
    DOI: 10.1016/j.jretconser.2011.02.006
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    Cited by:

    1. Esfandi, Saeed & Nourian, Farshad, 2021. "Urban carrying capacity assessment framework for mega mall development. A case study of Tehran’s 22 municipal districts," Land Use Policy, Elsevier, vol. 109(C).
    2. An, Wookhyun & Alarcón, Silverio, 2021. "Rural tourism preferences in Spain: Best-worst choices," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. Ersoy, Fulya Yuksel & Hasker, Kevin & Inci, Eren, 2016. "Parking as a loss leader at shopping malls," Transportation Research Part B: Methodological, Elsevier, vol. 91(C), pages 98-112.
    4. Padilla, Armando Ortuño & Blanco, Jairo Casares, 2020. "Shopping centre clusters: Competition or synergies? The case of the region of murcia (Spain)," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    5. Carling, Kenneth & HÃ¥kansson, Johan & Jia, Tao, 2013. "Out-of-town shopping and its induced CO2-emissions," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 382-388.
    6. Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
    7. Pauline van den Berg & Minou Weijs-Perrée & Gamze Dane & Esther van Vliet & Hui Liu & Siao Sun & Aloys Borgers, 2022. "A Comparative Study of Urban Park Preferences in China and The Netherlands," IJERPH, MDPI, vol. 19(8), pages 1-16, April.
    8. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
    9. Ingrid Janssen & Aloys Borgers & Harry Timmermans, 2014. "Stakeholders' Preferences and Adaptive Behaviour in Retail-Location Choice Decisions," Environment and Planning B, , vol. 41(2), pages 307-322, April.
    10. Carling, Kenneth & Håkansson, Johan & Jia, Tao, 2013. "Out-of-Town Shopping and Its Induced CO2-Emissions," HUI Working Papers 87, HUI Research.
    11. Kim, Dohee & Park, Byung-Jin (Robert), 2017. "The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment," Tourism Management, Elsevier, vol. 63(C), pages 439-451.

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