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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

Author

Listed:
  • Yeo Amy Chu May

    (Tunku Abdul Rahman University College, Jalan Genting Klang, Setapak, 5330 Kuala Lumpur, Malaysia)

  • Ong Wei Seng

    (SOGO Kuala Lumpur, 190, Jalan Tunku Abdul Rahman, 50100Kuala Lumpur, Malaysia)

  • Kwek Choon Ling

    (Tunku Abdul Rahman University College, Jalan Genting Klang, Setapak, 5330 Kuala Lumpur, Malaysia)

Abstract

The study aims to examine the perceived antecedents that influence the selection of shopping malls and determine the predictive nature of visit frequency that might lead shoppers to the intended purchase. Hence, the research question asked “to what extent the six determinants would most likely to affect shoppers frequency of visit to the malls and their purchase intention”. The method employed was positivist paradigm using questionnaires administering to young and adult respondents. A total of 200 usable samples were used for the SPSS analyses. Several primary statistical tools were used such as descriptive analyses, reliability test, factor analysis, multivariate and bivariate regressions. The results revealed that all constructs reliability were above Cronbach alpha 0.70 and both the convergent and discriminant validities were met via the exploratory factor analysis. The finding concluded that convenience, tenant variety, functional attributes, hedonic value and promotion are positively related to the frequency of visit. In addition, frequency of visit is also positively related to the purchase intention. The finding of this research provided both theoretical and practical implications.

Suggested Citation

  • Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
    • Handle: RePEc:vrs:hjobpa:v:10:y:2019:i:3:p:53-74:n:4
    DOI: 10.2478/hjbpa-2019-0029
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    References listed on IDEAS

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    More about this item

    Keywords

    shopping malls; frequency of visit; purchase intention; Malaysia;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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